• On TechRepublic: Five super-secret features in Windows 7
February 18, 2009 3:25 PM PST

Hulu pulls content off Boxee

by Greg Sandoval

Fresh from removing content from TV.com, Hulu has now requested that Boxee, the maker of media-center software, stop making Hulu's videos available, according to a statement posted to Boxee's blog.

"Two weeks ago Hulu called and told us their content partners were asking them to remove Hulu from Boxee," Boxee said in the post. "We tried (many times) to plead the case for keeping Hulu on Boxee, but on Friday of this week, in good faith, we will be removing it. You can see their blog post about the issues they are facing."

Hulu, the video site formed by NBC Universal and News Corp., said in a note on its blog that the problem rests with their content partners.

"Our content providers requested that we turn off access to our content via the Boxee product," Hulu wrote. "We are respecting their wishes."

Boxee CEO Avner Ronen told CNET News that he was disappointed by the decision and attempted to convince Hulu executives that Boxee was good for the video site and its content partners.

"I hope that they will realize the opportunity is greater than the threat," Ronen said

What exactly that threat is was unknown to Ronen and Hulu didn't spell out the reason its content partners were down on Boxee in its blog post.

Hulu's decision to leave TV.com, owned by CBS (parent company of CNET News), is unrelated to the decision to pull out of Boxee, said a source familiar with the negotiations. Hulu said that in the case of TV.com, it was a contractual issue. As for Boxee, Hulu was forced to honor the request of its content providers, the source said.

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
Recent posts from Digital Media
New Verizon ad pushes Droid's manly side
Judge bans Twitter from court
EA picks up Playfish for social gaming push
Google may lose WSJ, other News Corp. sites
GE, Comcast reportedly value NBCU at $30 billion
New preorders of Nook get later shipping date
Judge halts BlueBeat's sale of Beatles tunes
EMI to offer instant concert recordings
Add a Comment (Log in or register) (32 Comments)
  • prev
  • 1
  • next
by getwired February 18, 2009 3:36 PM PST
Sigh. Just like the music industry before them, the video content industry is proving their naivete at handling the Internet as a content syndication mechanism. Stupid move. Not Hulu's choice. But stupid move.
Reply to this comment
by karpenterskids February 18, 2009 6:40 PM PST
My thoughts exactly.
by alchemistmuffin February 18, 2009 3:50 PM PST
Have a feeling this is all behind the fact that Boxee can be used with Apple TV, and I think Apple complained that this is taking iTunes revenue away.
Reply to this comment
by harrisonh1 February 18, 2009 3:59 PM PST
I think that if Apple was this concerned with Boxee, they would have taken steps to prevent its installation on the Apple TV prior to or instead of secretly lobbying major media corporations to have them pull their content.
by mwsmith824 February 18, 2009 4:25 PM PST
If their content partners want a war, they should seriously look at the music industry. If people want their content, they'll get it. If they want it in another format or outlet, they'll get it. If you don't give it to them in a way you can make money, they'll take it. You don't want us to watch your ads on Hulu, no problem. They won't watch your ads. They will however still take the content. Don't doubt that for a second.
Reply to this comment
by Eludium-Q36 February 18, 2009 8:24 PM PST
Exactly! Stupid is as stupid does, even the military embraces the "lessons learned" concept!
by rmludwig February 18, 2009 4:29 PM PST
I thought Hulu was run by aliens who ruled the world. So, why do they care what the content providers say? Just scoop the brains of those content providers out with those mellon ballers and git on with bizness.
Reply to this comment
by Dalkorian February 19, 2009 10:27 AM PST
You missed the connection - it's the content providers who are the evil aliens!

Long live The Pirate Bay! Aaaarrrgh!
by brazilian_sf February 18, 2009 4:43 PM PST
I don't understand why this would be a problem. Their content already has ads in it, so what's the harm if it can be watched using your Mac on your TV, rather than watched in your computer's website? It's not as if Boxee was blocking any of those ad revenues.
Reply to this comment
by mwsmith824 February 18, 2009 4:51 PM PST
My guess would be that people watching say It's Always Sunny In Philadelphia on tv are watching ads they make alot more money from then the ads that are shown for the same show on Hulu. So if people are getting the same experience watching it on their big screen tv via Hulu, their advertisers could get cranky.

Solution, watch it on the big screen tv without any ads, just not via Hulu. Their loss really, the convenience of Hulu made putting up with those brief ads tolerable. They took that away, so they just transfer that level of tolerable to the work involved with acquiring it without ads.
by ddhboy February 18, 2009 6:58 PM PST
I suspect its more to do with fear of Hulu on your TV effecting the ratings of the show's regular broadcast rather than any sort of ad problem with the site itself.
by heavydevelopment February 18, 2009 5:05 PM PST
This stinks. I'm going to boycott hulu. I have a hard enough time watching the content on my DVR anyways--LOL. But if I do want to watch an old episode.....THE pirate bay here I come.

NBC/GE--bad multinational conglomerate. No cookie for you.
Reply to this comment
by karpenterskids February 18, 2009 6:41 PM PST
It's not Hulu's fault.

Did you read the article at all?
by tm_anon February 18, 2009 10:17 PM PST
Nope, it's not Hulu's fault, it's the people who apparently are in charge of Hulu who are at fault and so, yes, boycotting Hulu is a good response. Until I know exactly which content partners are the origin, I won't watch anything from the site. I already don't turn on my television, not watching any content on Hulu either won't take much more effort than that.
by p.shearer February 18, 2009 5:45 PM PST
Most people when faced with the choice of hunting down a bit torrents or double-clicking a link on hulu will put up with the four or five commercials per episode just for the convenience factor. Making Hulu less accessible will only serve to increase the amount of piracy out there. Maybe their actuaries know something I don't but it sure doesn't seem like a smart move to me.

I use Playon by mediamall to watch Hulu on my XBOX 360 and Dlink DSM-520. Works greats!
Reply to this comment
by ddhboy February 18, 2009 6:56 PM PST
I think the reason why it was pulled was the fear of the traditional market, where the bread and butter for tv networks is, would be threatened by hulu on demand playback and what it could do to their ratings. Hulu is still soaring in page views while the actual TV ratings are plummeting, and while the networks are safer with services like Netflix where they're going to be getting licensing revenue, Hulu is run fully by single view advertising, which doesn't pull in nearly the amount of revenue that a single commercial break would get on regular TV, and ironically enough many people are finding services like Hulu to be reasonable replacements for regular television, there have even been news reports of people cutting their cable subscriptions in favor of online streams.

Its a problem for the television industry that they will have to figure out a way to fix, because like it or not we are coming to expect that each network will operate like south park studios, where there is an entire catalog of tv series available for streaming whenever we want. Yes its greedy, but the reality of the situation is that if the networks don't offer this sort of things people will just end up running over to Pirate Bay or whatever and downloading full DVDs and watching it off that. It comes back to that whole "Atleast your drinking in my house" thing, it isn't a very good situation at all, but it is manageable.
Reply to this comment
by ppartekim February 18, 2009 8:06 PM PST
So now instead of buying a Apple TV, I will buy a mac mini and still get what I want they way I want it or I will download and push it to my Tivos to watch still getting what I want.
Reply to this comment
by markusfarkus February 19, 2009 8:18 AM PST
That's exactly what I did.
by mpitogo February 18, 2009 8:14 PM PST
Dood what a shame. I wasn't a big fan of Hulu and then I got a MacMini and an HDTV tuner/DVR. WIth boxee it completed the package. I accessed all the online content with just a remote. Not going to watch Hulu from a browser, what a joke.
Reply to this comment
by DrtyDogg February 19, 2009 3:11 AM PST
There is a script for XBMC that will allow you to watch Hulu shows on it.
by unknown unknown February 18, 2009 9:42 PM PST
Just more proof these content owners are idiots and control freaks. You'd think they didn't want people to watch their stuff.
Reply to this comment
by Thomas, David February 19, 2009 4:44 AM PST
Question ... wasn't Hulu founded on the joint ventures of those same content providers!? So them attempting to redirect the blame, and provide not reasons ... rather disingenuous?
Reply to this comment
by bj1126 February 19, 2009 8:43 AM PST
Yes and no. There's evil corporation hive mind. The people at Hulu being as tech and internet savvy as they I'm sure realize the position they are being put in and have argued vigorously against it.

I think the real way to get it changed is to patronize the Hulu sponsors and let them know why you are doing so. The more revenue Hulu can generate the more power they will have over how the content is distributed.
by Dalkorian February 19, 2009 10:37 AM PST
bj, do you have any idea how idiotic that sounds? Beat the monster by feeding it? Take a step back and realize what's going on here, hulu was invented by Nothing But Commercials and Faux News to try to take Youtube down. It's been nothing but commercials and control of what you do since it's inception, so why would news like this surprise anyone? Why complain, you have a choice. You can either bend over and take your raping by the content providers so they can have yet another ivory back scratcher while you jump through hoop after hoop for a moment's of entertainment laced with hours of commercials like a good little slave, or you can liberate yourself through TPB.

Screw these fat cat nazi's and long live TPB! Aaarrrgh!
by camrow February 19, 2009 5:22 AM PST
What is it about big content providers that gives them this Darwinian urge to become irrelevant. You're drinking the RIAA Kool-Aid guys. I was willing to watch commercials on Boxee. I'm certainly not doing that if I DVR your crap.
Reply to this comment
by gopnick February 19, 2009 5:23 AM PST
This is ludicrous. Now all those Boxee users will just go get the torrents, download the files, and watch these programs with no advertising. Brilliant move on the part of the content providers... ::rolls eyes::
Reply to this comment
by Stormspace February 19, 2009 5:55 AM PST
If Boxee had been a hack they would probably have been fine. The fact that they had a deal with Hulu to share content probably irked the content owners since Boxee was providing an all in one service that displayed the content without the content owners getting a cut. It'll probably shake out with each larger network having it's own distribution mechanism, while smaller networks are forced to join together into something like Hulu.

It's also very possible that the Super Bowl ad was seen by some executives that had been living in a vacuum and it was a wake up call to them.
Reply to this comment
by zcollvee February 19, 2009 8:30 AM PST
why?
Reply to this comment
by Dalkorian February 19, 2009 10:39 AM PST
Why does anyone commit rape? Pure unadulterated selfish greed, nothing more and nothing less. Bend over and take your raping like a good slave or liberate yourself through TPB. Your choice.
by GlennAllen February 19, 2009 11:34 AM PST
"Hulu dumps Boxee"?

I'm "dumping" Hulu (and any of these "content providers" I can identify).
Reply to this comment
by Reid Sorenson February 19, 2009 2:09 PM PST
This is just stupid. Boxee, from the content provider's perspective, is nothing more than an alternative web browser. What's next, artificially blocking Safari and Firefox? There is no valid business reason to do this. It's simply the act of executives who don't understand the medium they're playing in. And, frankly, in 2009 that should be unacceptable of any media executive.
Reply to this comment
by B-Ri February 20, 2009 11:54 AM PST
This is sad, I've been enjoying Boxee for about a month. Though I have to admit I never actually watched anything from Hulu through it. I have watched some stuff from the Hulu site. The real problem though is that I am looking for the combined interface that boxee presents. I have a lot of media and to be able to seamlessly switch between my own content and stuff from Internet sites like Netflix and Hulu is great. If Hulu doesn't want to be part of the party then I guess they can take their ball and go home.
Reply to this comment
(32 Comments)
  • prev
  • 1
  • next
advertisement

After 5 years, Firefox faces new challenges

Mozilla helped reshape the Web since releasing Firefox 1.0 five years ago. Now it's got a reawakened Microsoft and Google Chrome to reckon with.

There's a map for that: GPS or smartphone?

Almost every handset comes with mapping software these days, but standalone GPS devices are becoming more affordable than ever.

About Digital Media

The Web is now the place to go for news and entertainment. Look here for the latest on blogs, music, video, virtual worlds, social networking and more.

Add this feed to your online news reader

Digital Media topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right