February 3, 2009 11:43 AM PST

Ad firm ChoiceStream lures ex-Yahoo execs

Cheryl Kellond, formerly Yahoo's vice president of advertiser product marketing, has taken a new post as vice president of advertising at ChoiceStream, a company that personalizes online advertisements for clients including Overstock.com, AT&T, Yahoo, Blockbuster, and Borders.

The company also said Darin Hicks, formerly Acxiom's general manager, is now chief operating officer.

In addition, the company said Yahoo's former chief data officer, Usama Fayyad, has joined its board of directors, and a former executive at advertising giant WPP, Lauren Frank, has joined its advisory board.

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.

Topics:: Corporate & legal,; Advertising and marketing

Tags:: Yahoo

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