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January 27, 2009 7:45 PM PST

Digg hires sales chief from Yahoo

by Steven Musil

Digg has hired one of Yahoo's top salesmen as its new head of sales, the social-media site said Tuesday.

Tom Shin, who had been at the Internet pioneer for seven years, will be responsible for developing Digg's advertising sales strategy and managing strategic relationships, including with Microsoft, the company said. At Yahoo, Shin oversaw product marketing for My Yahoo and Messenger, and was credited with helping Yahoo Mail's annual revenue grow from $20 million to more than $300 million.

Digg CEO Jay Adelson announced last week that the company would be hiring a new direct sales force and head of sales to drive the company to profitability this year. He also said that the partnership Digg has with Microsoft to sell standard advertising units will continue. Digg will also be launching higher-profile advertising programs--and features on the site to support them.

The company, which raised new capital and doubled in size in 2008, also announced layoffs last week, but Adelson said Digg's engineering and core development group wouldn't be affected. The cuts will come in areas "not core to our function. We'll be shifting some of that cost to a sales force," he said.

Shin is expected to join Digg in mid-February.

Steven Musil is the night news editor at CNET News. Before joining CNET News in 2000, Steven spent 10 years at various Bay Area newspapers. E-mail Steven.
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by websterphreaky January 27, 2009 10:28 PM PST
That is hysterical! Hiring a loser from Yahoo to work for loser DIGG is like hiring a Tax Cheat to be Treasury Secretary and Head of the IRS ...... Oh what, another ****, Barry Obummer, just did that!.

Guess DIGG will end up the same way as the US ... in the *******.

Going to Censor this posting too, CNet Tards??
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by assman January 28, 2009 4:38 AM PST
troll.
by OrenTodoros January 27, 2009 11:35 PM PST
New Media Peeps, It will easily take over a year before anyone gives a **** about your content.

How many bloggers have you seen come and go within the last year alone? Do you think people have time or patience to follow every new blog only to watch it disappear a few months later when the blogger has nothing left to say? The secret is consistency. Be consistent about when you post and what you talk about.

[CNET editors' note: Prohibited content deleted.]
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by donsms January 28, 2009 6:55 AM PST
What a couple of losers!
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by Harrison912 January 28, 2009 11:09 AM PST
As a business owner myself of safety and security products, this is the time of year to make changes and Digg's doing what they think will move them in the right direction. At least they're trying to improve. Thanks, Steve, for the information.
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