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January 22, 2009 12:23 PM PST

Obama gets 'cheerful achievement' Googlebomb

by Stephen Shankland
Obama Googlebomb

A Googlebomb returned President Barack Obama's official Web site as the top Google search result for 'cheerful achievement.'

(Credit: Google)

One administration after George Bush became the top result for a Google search for "miserable failure," new President Barack Obama has his own such artificially engineered result for the query "cheerful achievement."

Earlier Thursday morning, a search for the relatively unusual term returned Obama's whitehouse.gov site as the top link, the result of a bit of work called a Googlebomb . However, perhaps illustrating the frailty of this particular effort, the result had been bumped to second place behind news of the Obama Googlebomb published by the Google Blogoscoped blog. See the more recent view in the screenshot below.

Google uses an algorithm called PageRank to help choose what sites get top rankings in search results; a site's PageRank score is higher when many other sites link to it. A Googlebomb can exploit this algorithm when many people create Web pages and appropriate links.

Eric Baillargeon of Montreal initiated this particular Googlebomb and claimed a victory at 10:45 a.m. PST.

It didn't affect search sites of either Yahoo or Microsoft on Thursday morning.

Update 10:13 a.m. PST January 23: Google didn't have anything new to share about this particular Googlebomb, instead reiterating a two-year-old blog post about the subject.

"By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead," Ryan Moulton and Kendra Carattini said in the post.

Google tries to address the issue in part because "over time, we've seen more people assume that they are Google's opinion, or that Google has hand-coded the results for these Googlebombed queries," which isn't true.

After about an hour, news of the Googlebomb effort derailed the Googlebomb itself.

After about an hour, news of the Googlebomb effort derailed the Googlebomb itself.

(Credit: Google)
Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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Add a Comment (Log in or register) (8 Comments)
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by stingray_5 January 22, 2009 12:55 PM PST
yawn
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by thescale January 22, 2009 1:29 PM PST
Lame. Why bother posting anything at all?
by terminalblue January 22, 2009 12:59 PM PST
only the most hard hitting news on Cnet
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by jc364 January 22, 2009 1:05 PM PST
it's 3rd now, as the googlebomb news is spreading.
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by jc364 January 22, 2009 1:07 PM PST
we'll see about the achievement part, once he actually does something :)
Reply to this comment
by January 22, 2009 1:26 PM PST
It was only a matter of time the allinanchor was bound slip once in media, blogs and social networks talk about the subject. IT currently ranked 4 now and will drop as more relevant results are added. More relevant result having the words ?cheerful achievement? in there title, links, alt image text, strong and bold tags, and exact phrase matches in there content. This is a good thing that over time Google weed out link bombing techniques.
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by loose_screw January 22, 2009 1:29 PM PST
Let's see how we feel in 4 years.
Reply to this comment
by stingray_5 January 22, 2009 3:44 PM PST
by thescale January 22, 2009 1:29 PM PST
"Lame. Why bother posting anything at all? "

Because I read the inane story and am entitled to voice my opinion of it.
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