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December 18, 2008 10:57 AM PST

Digital music gains, but CD losses a pain

by Jonathan Skillings

Consumers are increasingly willing to pay for songs they acquire over the Internet, but declining interest in CDs is dragging down overall music consumption among Internet users.

During the third quarter, there was an increase both in the number of people buying digital downloads and in the number of tracks sold, according to market researcher NPD Group. Legal music downloads were up 29 percent from the same period last year, and sites such as iTunes and Amazon MP3 chalked up an additional 2.8 million music buyers, to a total of 15 percent of Internet users.

That jibes with reports from Warner Music Group and Universal Music Group. Both labels have recently seen vigorous growth in sales of digital music. Warner, for instance, said last month that in the third quarter, digital music sales rose 27 percent to $167 million.

Peer-to-peer sites, meanwhile, saw an increase in the overall volume of song files being shared, up 23 percent for the same quarter last year, though some of that increase was attributed to a greater number of downloads per user, according to NPD. The number of P2P sharers among Internet users, NPD reported, stayed flat at 14 percent.

Not surprisingly, teenagers were a big factor in the gains--they accounted for 34 percent more paid downloads than in the third quarter of 2007, and P2P downloading spiked 46 percent among 13- to 17-year-olds.

Also, credit popular video games such as Rock Band and Guitar Hero with spurring consumers to make a music purchase of some sort. In many cases, "gaming can help remind customers of the music they grew up with...and to re-engage with the artist," said Russ Crupnick, entertainment industry analyst for NPD.

But the music labels, knocked off their stride by the advent of the digital music era, still face challenges.

Among Internet users, according to NPD, overall music demand was down 2 percent year over year in the third quarter of 2008. That figure takes into account purchased CDs, purchased digital music downloads, files obtained via P2P sites, and music files borrowed to rip to a computer or burn to a CD.

Largely, that slippage is a result of the continuing drop in sales of CDs (down 19 percent in the third quarter), most notably among teens and young adults, but also including adults over the age of 36.

"The value of each music customer is declining," Crupnick said. But, he added, "anytime you can add 2 (million) to 3 million buyers year over year, that's very encouraging."

Jonathan Skillings is managing editor of CNET News, based in the Boston bureau. He's been with CNET since 2000, after a decade in tech journalism at the IDG News Service, PC Week, and an AS/400 magazine. He's also been a soldier and a schoolteacher. E-mail Jon.
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Add a Comment (Log in or register) (21 Comments)
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by Pete Bardo December 18, 2008 11:07 AM PST
News flash! Music labels are having a hard time selling their overpriced cd offerings. Go figure!
Reply to this comment
by HlLLARY CLITON December 18, 2008 11:38 AM PST
No need to buy cds anymore, so easy to buy and download them online. Great that you can listen to sample tracks, buy just the songs you want.
Reply to this comment
by john55440 December 18, 2008 12:18 PM PST
I prefer the superior sound quality of CDs, and on Amazon.com they don't cost that much. In addition, when you buy an album, you often get lesser known songs that turn out to be real gems. Another bonus is that CDs don't disappear when your hard drive crashes. (grin)

I have no interest in the compressed lo-fi of digital downloads. Speaking of overpriced, 99-cents a track for lo-fi downloads is the real rip-off.
Reply to this comment
by Sausagebiscuit December 18, 2008 1:38 PM PST
Uhh, what? Most amazon mp3s are encoded at 256Kbps, which is more than 'near cd quality'. Many people can't notice 128Kbps (though I think it sounds bad) and most don't care. Read any test and you will see that 192Kbps and higher are really considered 'near cd quality' and 256Kbps is probably even better.

One example: http://www.lincomatic.com/mp3/mp3quality.html

Besides, not many mp3 players ship with quality earbuds anyways. I guess I shouldn't feed the troll/pirate, but I hate seeing false information being tossed around.
by badasscat December 18, 2008 3:07 PM PST
Sausagebiscuit:

What false information? CD's have superior sound quality: that is a quantifiable fact. We are talking about digital bits here.

Whether YOU can hear it, or whether even MOST people can hear it, is irrelevant. The fact is CD's have better sound quality. If someone prefers CD's for that reason, that is a perfectly valid stance to take.

What you're saying is akin to arguing that you think TV looks fine with your analog rabbit ears, so it's false information that HDTV looks better.
by Sausagebiscuit December 18, 2008 6:10 PM PST
'badcat':

I never once said that CDs didn't have superior sound quality. I was defending the mp3 from being called "lo-fi" and particularity defending the quality from Amazon which was mentioned above.

In fact I always said "near cd quality". I never said an mp3 was better, or that a CD was worse. The false information is the bashing of mp3s "... compressed lo-fi of digital downloads." Maybe if they were 128Kbps then I could agree that they were lo-fi. Anyway, if you want to carry around portable CD players forever, then so be it. I'll be with everyone else sporting several gigs of lo-fi music in a device that fits in my pocket and has little or no moving parts.
by DaveMcLain December 19, 2008 5:26 AM PST
What are you talking about MP3 IS LOW FI! You are throwing away information from a source that doesn't have any extra information to throw away to begin with 16bit 44.1khz is about the minimum you need for good sonic reproduction. And that's assuming that it's the final delivery format with NO additional manipulation afterward.

Personally I really think what most people hear when listening to low bit rate audio is the hard brick wall filtering that's done to the signal to reduce bandwidth and conserve bits.

It's a shame when people choose to listen to a lower quality source for music when it's just not necessary.

Go to Bob Katz site at Digital Domain to learn more about digital audio. Or read his book, "Mastering Audio". Good info.
by thelemurking December 18, 2008 1:38 PM PST
I will often buy a used CD on Amazon or Half.com. Tons of great CDs under $5. I've snagged a lot of CDs for 75?¢ where shipping was more than the actual CD.

I don't mind using Pepsi Points to purchase DRM free MP3s from Amazon, but I'll avoid buying music from iTunes until they are completely DRM free.
Reply to this comment
by sythara December 18, 2008 2:56 PM PST
iTunes DMR is easy to remove. Just burn a CD with the music from iTunes and then rip it into MP3. Use CDRW if you're stingy with disks.
by DrtyDogg December 18, 2008 3:58 PM PST
@sythara: But why bother in the first place when there are options that are often cheaper, better quality and DRM free?
by Sausagebiscuit December 18, 2008 6:11 PM PST
Not to mention the serious loss of quality from decompressing, burning, and re-compressing again.
by Heebee Jeebies December 18, 2008 3:46 PM PST
It is high time for the audio CD to die. It is past it expiration date. It is now time for the record companies to embrace online and in store digital file sales with no copy protection. They are either going to embrace this willingly and have some say and control over it or it will happen without them and they will have no say or control.

The cr@p factory known as the RIAA is also something past its expiration date. Both they and the music studios are desperately clinging to a sales and business model like a small girl clings to her recently deceased pony. Both stink and both need to be put in to a hole.

Robert
Reply to this comment
by karpenterskids December 18, 2008 4:56 PM PST
I just wish album art was downloadable...
by ElmoKajaky December 18, 2008 7:29 PM PST
I prefer to buy CDs and rip them to my hard disk for the best of both worlds (the convenience of MP3s plus the backup of physical media if the hard drives die).
Reply to this comment
by El_Mikee December 19, 2008 5:35 AM PST
Kudos to that!!!...
Yeah, i buy music on iTunes from time to time, but then , i burn the music to a CDR; and miss the cover art...
Another thing i miss, is liner notes and booklet design or pictures. Not every album on iTunes have them, so.... :-(
by dctech08 December 19, 2008 6:12 AM PST
i only own a handful of cd's that are worth listing through every song. online i can get the tracks i like and leave the junk behind.
Reply to this comment
by magicmaster December 19, 2008 7:05 AM PST
Actually, muic labels are more difficult to withhold details of music until the consumers purchased them and play it on compatible devices...now, consumers have plenty ways of listening to either full or sample length of any individual song they so desired. Sad but the truth.
Reply to this comment
by J5Chicago December 19, 2008 7:15 AM PST
I don't want to pretend that I know the entire manufacturing or supply chain process, but why don't music stores and big box retailers start selling CDs at a competitive price point? If all retail CDs were offered at, oh, I don't know, $9.99? Wouldn't that at least make actually purchasing a CD worthwhile? I would guess that the record industry would rather take a hit up front than have to take a hit on the back end and not move as many units.
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by kyle5434 December 19, 2008 9:01 AM PST
I'm one of the people who CAN hear the difference between MP3s (even high bit rate) and the original CD - especially in cymbal crashes and some overtones created by vocal harmonies. Now, in many cases - driving in the car, having music in background during a party, etc. - I honestly don't care about the quality difference. I've also purchased some MP3s from Amazon. But for more intentional listening, I like having the non-lossy-compressed songs.

If Amazon and other download services offered an option for a non-DRM'd lossless compression format, like FLAC (along with some album art and info), I'd be more OK with bypassing the CD.
Reply to this comment
by zeldathez December 19, 2008 10:56 AM PST
One benefit that we don't hear too much about is that downloading is the greenest way to buy music, music, movies, and software. There's no driving to the store, no delivery vans, and no plastics or packaging. Driving to a store and buying a physical CD uses up almost three times the amount or resources compared to a digital download.
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by darkr December 19, 2008 3:59 PM PST
cd covers are downloadable

www.cdcovers.cc
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