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December 8, 2008 9:00 AM PST

Yahoo BOSS just behind Ask.com for search

by Stephen Shankland
Yahoo BOSS statistics

Search queries served by Yahoo's BOSS service have been steadily growing since the program's July launch.

(Credit: Yahoo)

Yahoo's BOSS (Build Your Own Search Service), which lets others use the company's search technology, is getting some traction.

The service, announced in July, now handles 10 million queries per day, Yahoo announced Monday. And with Google still king of the heap, and Microsoft breathing down Yahoo's neck, the company needs every scrap of influence it can get in the search market.

"We believe growing to more than 100 queries a second in just over 5 months says something about the demand for an open search platform," Bill Michels of the BOSS Team said in a blog post.

"As a point of reference, the total queries from these developer-built, BOSS-powered search engines would rank ahead of the combined searches done on both Facebook and Amazon, and just behind Ask.com," Michels said, citing ComScore statistics.

BOSS queries don't count toward Yahoo's market share, but they could help the company out. That's because heavy-traffic partners using the search infrastructure must either show Yahoo search ads or sign some form of revenue-sharing partnership.

More changes will come to BOSS next year, including the revenue-sharing initiative. "Since launch, we've been focused on adding features and building up the ecosystem. We'll maintain that emphasis in 2009, as well as adding monetizing capabilities to the platform," Michels said.

With BOSS, partners get extensive leeway with Yahoo search results. They may reorder them, mix them with their own results, or filter out particular results, for example. Yahoo handles much of the heavy lifting, including crawling the Web, indexing the pages, and delivering the search results through the BOSS API (application programming interface).

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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by redwall_hp December 8, 2008 1:37 PM PST
I'm really not surprised. BOSS is an amazing API. I wish Google had given us something like this, since I prefer their results, but kudos to Yahoo for creating something this amazing.
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by lonestarState December 8, 2008 1:47 PM PST
The BOSS API is Awesome! I love to use my custom search engine from BuildaSearch.com, which is based on BOSS. Cheers to Yahoo!
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by Jenniferlaurenb December 8, 2008 4:22 PM PST
Congrats to Yahoo. Their numbers are looking good and have helped kick-start some great search services. We?re really enjoying working with the team and the technology. To see a BOSS implementation in action, come and check out www.oneriot.com
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by t8 December 19, 2008 3:50 PM PST
If you can't beat the competition, then Open Source your product and try.
Open Source gives you another stab.
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