December 5, 2008 11:31 AM PST

Google's Cyber Monday jumps by double digits

by Dawn Kawamoto
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Christmas came early for Google.

The Internet search giant posted double-digit year-over-year Cyber Monday gains on a select group of consumer categories, including department stores, books and magazines, home furnishings, and sports and fitness, according to its retail blog.

Paid click results rose a whopping 39 percent for department store searches, while books and magazines were up a healthy 28 percent. Bargain hunters, meanwhile, drove up comparison shopping clicks by 25 percent and sports and fitness by 24 percent, analyst Ben Schachter noted in a research report released Friday.

Home furnishings settled in with a comfortable 14 percent increase, while apparel donned a 9 percent gain.

(Credit: Google)

Schachter, in his research report, noted:

It is not often that GOOG releases such data points, making it difficult to put this data into context. However, seeing key categories up 9 percent to 39 percent year-over-year is a positive, and indicates that consumers are still searching for retail products, deals, and coupons. We remain cautious on the holiday/4Q outlook however (due in part to the five fewer days between Thanksgiving and Christmas this year), but it's interesting to see GOOG releasing this type of data.

Google's double-digit results followed along the same lines noted by ComScore, which said Cyber Monday e-commerce sales rose 15 percent year-over-year. And the Thanksgiving weekend, overall, climbed 13 percent, ComScore said.

Dawn Kawamoto covers enterprise security and financial news relating to technology for CNET News. E-mail Dawn.
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by test_tester3 December 5, 2008 1:02 PM PST
this is a great story
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by jackdaniels08 December 6, 2008 1:39 AM PST
My favorite story of the day!
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