• On TV.com: TOP 10 Shows CANCELED Too Soon
December 2, 2008 5:00 PM PST

Dr Pepper crashes Guns N' Roses' album party

by Steven Musil
  • Font size
  • Print
  • 15 comments
Share

A Dr Pepper promotion revolving around Guns N' Roses' new album has gone flat--and the band is getting the misdirected static.

The soda pop maker launched a marketing campaign in March that promised a free soda to "everyone in America" if the rock band released its long-awaited Chinese Democracy album this year. After a 17-year wait, the band finally released the album--and Dr Pepper gave fans 24 hours to go to its Web site to print a coupon for their free soda.

But apparently fans' thirst was greater than Dr Pepper predicted--or prepared for. The crush of visitors to the site crashed the site's servers, leading to a lot of angry fans, some of whom mistakenly blamed the band for their lack of liquid refreshment. Now frontman Axl Rose and his bandmates are ready to pop.

"When you go on the blogs and you read the responses from the fans, they associated Axl with this promotion...and blame him for the fact that they didn't get their free soda," Laurie Soriano, the band's lawyer, told CNN. "We've gone public with the fact that we are not involved but are trying to clean up the mess."

Dr Pepper told CNN that it had "taken great steps" to keep its part of the deal and that it had extended the window for the giveaway from 24 to 42 hours. The drink maker also set up a toll-free line to handle consumer requests for the coupons. All of those measures have since expired.

Despite those measures, the band is still waiting for its apology.

"The door to a lawsuit being filed is always open until the fans are taken care of and Dr Pepper has done the right thing," Soriano told CNN.

Steven Musil is the night news editor at CNET News. Before joining CNET News in 2000, Steven spent 10 years at various Bay Area newspapers. E-mail Steven.
Recent posts from Digital Media
Yahoo adds privacy tool, in time for FTC meetings
I want my Vevo: Will video site be next-gen MTV?
Facebook forms safety advisory board
Apple confirms acquisition of music site Lala
Amazon to open bricks-and-mortar stores?
Tarantino's cheerily crazy Japanese cell phone ad
@Uh-oh: Twoddler lets toddlers send tweets
DARPA's giant red balloons officially at large
Add a Comment (Log in or register) (15 Comments) (15 Comments)
advertisement
Click Here

The yogurt makers of tech: Gadgets to avoid

Don't buy these one-trick ponies--unless you like gizmos that gather dust.

Google wants to unclog Net's DNS plumbing

The Net giant, ever eager for a faster Internet, debuts its Google Public DNS service. With it, Google could become even more central to the Net.

About Digital Media

The Web is now the place to go for news and entertainment. Look here for the latest on blogs, music, video, virtual worlds, social networking and more.

Add this feed to your online news reader

Digital Media topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right