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November 26, 2008 12:34 PM PST

Yahoo, Microsoft make gains in search

by Dawn Kawamoto
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Yahoo and Microsoft outperformed the U.S. search industry's 7 percent increase in search results for the month of October, while AOL slipped further behind, according to a ComScore report released Wednesday.

During the month of October, 12.6 billion searches were conducted at home, work, and universities, up 7 percent from September results. Yahoo led the way in growth with a 9 percent increase to 2.6 billion searches, while Microsoft gained 8 percent to 1 billion.

That performance outweighed Google, which posted a 7 percent increase, and far outstripped the struggling AOL unit of Time Warner, which declined by 2 percent in October.

Google, however, still retains a sizable slice of the ever-growing U.S. search pie, holding 63.1 percent of the market share, according to ComScore. And that slice slightly grew last month by 0.2 percent.

Yahoo retained its No. 2 market share position with a 20.5 percent slice, up 0.3 percent. And Microsoft remained status quo with 8.5 percent.

AOL, however, not only saw its U.S. search count decline last month but also its market share, which dipped 0.4 percent, according to ComScore.

Dawn Kawamoto covers enterprise security and financial news relating to technology for CNET News. E-mail Dawn.
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by lonestarState November 26, 2008 12:56 PM PST
I wonder if this counts searches being conducted on services using Yahoo! BOSS such as www.buildasearch.com and www.duckduckgo.com
Reply to this comment
by Mr. Dee November 26, 2008 1:43 PM PST
Thats strange, I wasn't even using them, how did they manage to make that happen?
Reply to this comment
by Penguinisto November 26, 2008 1:54 PM PST
For MSFT, that's one expensive trip just to stand pat in marketshare (the money enticements they'd offered, that is).
Reply to this comment
by Vegaman_Dan November 26, 2008 3:08 PM PST
You're right. This is proof positive that Microsoft is a complete and utter failure at everything they do as you are so fond of stating.

Or it could be that you're just a useless troll. It's a hard choice. Let's have the readers decide based upon your comments. :)
by benjwah November 26, 2008 6:36 PM PST
Penguinisto, you can't possibly have a job. Or you can't possibly be very good at it. You're everywhere at CNet except a paid position.
Do you ever reflect on how sad it is to spend your days as the Bill O'Reilly of Linux on the Cnet messageboards? Sans the fans?
by jhoeforth November 26, 2008 6:50 PM PST
OR...

this is his job. You know, being paid to bash any MS articles?
Reply to this comment
by lokanadam November 27, 2008 1:17 AM PST
why doesn't google make its search engine open source ?
whereas it releases all its competitor's bread and butter as open source ?
Reply to this comment
by akalaniz November 27, 2008 2:16 PM PST
A former quant, my day job is now at Los Alamos National Laboratory. Like Google, I'd like to help make the world a better place, so I coupled a very powerful data correlation/prediction engine I built before coming to LANL to an Excel/VBA macro which scrapes Google Search volume from a (or your) dictionary, as well as an Excel/VBA macro for scraping pairs of phrases to compare relative volume. (Download Excel files at http://precisiondatamining.net/ ) I then have "the" Fortran 90 engine find all significant correlations in the Google Search volume data (plus weather data, financial data, etc.) and generate predictive models for future Google Search volume for a given search phrase, or for energy demand, etc.. It's great for macroeconomics, SEO, etc, I would be willing to share the F90 correlation/prediction engine if there is any interest. Cheers, Alex

At http://precisiondatamining.net/ you will finds lots of links to Word dcouments about applications of the technology to SEO (search engine optimization), Energy Demand Forecasting, Threat Reduction Alarming, Genomics and Proteomics for advancing the pace of development of individual molecular medicine.

If you have a worthy cause, and you can prove yourself legitimate, I would consider either giving you the Fortran 90 executable, or running it for you and sending you its manifold kinds of correlation and prediction dumps, including multivariate models in multiple function bases. Worthy APPS would include financial, macroeconomic and Google Insights data to project potential econometric states in the near term 2-4 week future.


CHECK THIS OUT FOR YOURSELF----What Geico should know:

(Who would have thought that "writing resume" or "cheap car insurance" mimicked each other? Maybe Geico would like to know. http://www.google.com/insights/search/#q=writing%20resume%2Ccheap%20car%20insurance&cmpt=q) I'm interested in threat reduction applications, energy efficiency, etc. Go out and use the data for your internal purposes--be better, do better, run better, understand better.



The Excel Macros run in C:\0_Main (you can change the macro)
Two files are produced:

inDeck.txt The weekly Google Search Volume data. Import it with Excel and graph it, or whatever. Use the delimeted, and space options when importing a text file.

inHead.txt, a header for the F90 executable telling it how many data streams were captured, and how many weeks of the Google Insights file are to be used starting from 4 Jan. 2004--currently 256 weeks.



Example: GoogleInsights.xls Dictionary Worksheet explained:

There are 17 phrases to try to scrape from Google Insights--some may have zero or insufficient data. There are 256 weeks worth of data--but since I write to Excel 2003 in rows, you can only pull either the first 255, or 2 thru 256 weeks. (You could modify the macro to write to colums for Excel 2003 or older) Excel 2007 doesn't have this problem. 5 is for the F90 code, telling it to use a 2^5=32 week sliding window while looking for correlation. Warning: The most stable platform seems to be XP with Excel 2007. Excel 2003 doesn't really close files when told to do so by VBA, and hence, the macros will eventually crash. Not so for Excel 2007.



17 255 5

nuclear

great satan

israel

hezbollah

uranium

plutonium

scientology

atomic weapons

nuclear weapons

bombs

anfo

atom bombs

anarchist cookbook

pipe bombs

suicide bomber

iran

iraq





By viewing this simple macro you can see how to modify it as Google Insights puts out more weeks.

By viewing the pairs macro, you can tinker to try all the way up to 5 search phrases, the Google Insights limit.

If you want, I can even show you how to modify the macros to scrape only one particular country.



Dr. Alex Alaniz, Ph.D.
If interested, I would consider either giving you the Fortran 90 executable, or running it for you and sending you its manifold kinds of correlation and prediction dumps, including multivariate models in multiple function bases.
Reply to this comment
by s.ge December 25, 2008 11:17 PM PST
Microsoft Office SharePoint Server 2007 is the Microsoft enterprise search solution for organizations that want to increase productivity and reduce information overload by providing their employees, partners, and customers the ability to find relevant content in a wide range of repositories and formats.

With actionable search results that respect security permissions, Office SharePoint Server 2007 lets users go beyond documents and across repositories to unlock information, find people, and locate expertise in the enterprise.

For more information about this solution, you can visit at http://www.nsynergy.com/Products/SharePoint/Pages/Enterprise_Search.aspx.
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