• On TV.com: TOP 10 Shows CANCELED Too Soon
November 20, 2008 2:14 PM PST

Online advertising up 11 percent from last year

by Greg Sandoval
  • Font size
  • Print
  • 1 comment

The growing economic slump doesn't appear to have fully struck Web advertising.

Web economy

Internet advertising revenues for the third quarter were nearly $5.9 billion, representing an 11 percent increase over the same period last year, according to the Interactive Advertising Bureau.

The bad news is online advertising appears to be slowing down. The third quarter in 2008 was up only two percent from the second quarter. For the first three quarters of the year, however, ad revenues totaled $17.3 billion, up from $15.2 billion for the first three quarters of 2007. The IAB said the $5.9 billion quarterly results were the second best ever.

Meanwhile, ComScore issued an ad-focus ranking for October. Platform A, AOL's ad platform reached 173 million Americans or 91 percent of the 190.6 million American's online. The Yahoo Network came in second by reaching 164 million people and was followed by Google's Ad Network with 158 million.

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
Recent posts from Digital Media
The browser battles go on and on
Shocker: People complain more online than offline
eBay fined $2.5 million in French perfume case
'Twitter' top word of 2009
Click away: Holiday Web shopping bounces back
Black Friday at Best Buy: What's the big deal?
Handbrake 0.9.4: Your best deal on Black Friday
AT&T gets Luke Wilson to hit Verizon again
Add a Comment (Log in or register)
by Rolv November 21, 2008 5:21 AM PST
Companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

You have a website.
You send emails.

Why not multiply your sales-staff by ?wrapping? the regular email in an interactive letterhead?

No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
Reply to this comment
advertisement

S.F. hacker space: Heaven for the DIY set?

The Noisebridge hacker space offers sewing and Mandarin classes, soldering workshops, Internet-controlled front door access, and a server room with no door.
• Photos: Circuits, code, community

The browser battles go on and on

roundup From Firefox to IE and from Chrome to Opera and Safari, there's no sitting still for browser makers looking to keep their products fresh and competitive.

About Digital Media

The Web is now the place to go for news and entertainment. Look here for the latest on blogs, music, video, virtual worlds, social networking and more.

Add this feed to your online news reader

Digital Media topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right