AOL's Platform-A comes to France
AOL's advertising product, Platform-A, is continuing its overseas expansion with Tuesday's launch of a French edition. In the past few weeks, AOL has launched Platform-A in the U.K. and Germany as well.
Platform-A already reaches 24 million people in France, AOL said in a release Tuesday. The technology serves ads on all AOL-owned sites as well as third-party participants in the Advertising.com network.
"Global advertisers are demanding online performance, and that's why Platform-A is aggressively extending its reach in both the United States and Europe so that marketers can generate results more quickly and measurably than ever before," said Platform-A president Lynda Clarizio, who replaced the outgoing Curt Viebranz in March. "No other online advertising business can offer the reach, relevance, and richness of Platform-A, and we're focused on rapidly extending our global reach as we near the end of 2008."
With digital ad dollars hanging in uncertainty in the U.S., many would-be leaders are looking overseas for growth: upstart Silicon Valley media company Glam has made several international moves by acquiring existing ad networks.
AOL plans more European launches for Platform-A before the end of 2008.
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
