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October 23, 2008 10:52 AM PDT

Video site Break.com lays off 11

by Greg Sandoval

Video site Break.com has laid off about 11 workers, according to CEO Keith Richman.

The Beverly Hills, Calif.-based company, which was once considered a YouTube competitor in video sharing, now bills itself as an online "entertainment destination for guys." It's planning to hire the same number of people in the future, just "with different skill sets," Richman said.

"Essentially, we are profitable," Richman said in an e-mail Wednesday night. "We have 80 people, are growing 100 percent year over year and still actively hiring for a bunch of jobs."

So isn't the ailing economy affecting Break's business?

"At the end of our quarter we just looked at what was working well and are focusing more efforts on that," Richman said. "The other stuff was working OK, but just not as profitable."

Richman said that the people let go came from most divisions within the company. Break.com bankrolls promising videographers and also partners with production companies to produce higher-quality content than amateur-made clips.

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
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