MySpace launches DIY ad-targeting site

This is what MySpace's new Self-Serve Ad Service looks like. (Click for a larger image.)

MySpace looks to be kicking off a new do-it-yourself service for creating and placing ads on its site.

The service, called the Self-Serve Ad Service and still in beta, lets anyone capable of filling out a basic Web form promote a band or business on MySpace.com.

Users can choose to either upload their own ad or create one using MySpace's system. After selecting from a few dozen templates and uploading an image to place in the ad, users get to select their target audience: gender, age, region, city/state, and interests. For instance, you could target your ad to women ages 27-52 who live in Rancho Cucamonga, Calif., and who love the book Brave New World.

Next, you set your budget--that is, the amount of money you're willing to spend on the overall ad campaign (minimum: $25), and how much you're willing to spend per click (minimum: 25 cents). After reviewing the details of your ad campaign and giving up your credit card number, you're up and running.

Presumably, people who fit the profile you set will get served your ad and directed to any Web site specified by you during the process. Click-through rates on ads served to 27-52 year olds who live in Rancho Cucamonga, Calif., and who love the book Brave New World were not available at the time of publish.

(Via Social Times)

Getting started with a new ad. (Click for a larger image.)

Choosing an ad template> (Click for a larger image.)

Licensing agreement. (Click for a larger image.)

[mbenedict]

They're just reacting to what Facebook already has for awhile now...

[biznickman]

Jennifer,

Could you please link to my actual article on Social Times and not just a link to the site? Your sourcing is hardly noticeable.

Best,
Nick

[bpacbpac]

I tried to do up a campaign but cant get past the second screen. It gives you a space to enter campaign name which I did then it gives you a button to click to create or upload an ad but neither of those buttons do anything? Have you heard of anyone else having problems?

Thanks Mark