Google leaps, Microsoft drops in brand value

Google's brand name value jumped from 20th place last year to 10th in 2008, according to the latest version of an annual study that ranks the best brands, with only four technology companies ahead of it on the list.

Microsoft slipped from second to third place, edged down a peg by IBM, according to the study by BusinessWeek and Interbrand, which base their results on the value of the brand as judged by how much revenue it will likely earn for the company.

Coca-Cola is king, but technology companies are common in the top 25 brands.

(Credit: BusinessWeek/Interbrand)

Google showed the strongest gain, with a value that increased 43 percent to $25.6 billion, the study said. Next in line was 24th-place Apple, whose brand value rose 24 percent to $13.7 billion.

Coca-Cola remains the top, with a $66.7 billion in brand value, but technology companies are well represented on the list. No. 5 is Nokia, Intel No. 7, Hewlett-Packard No. 12, Cisco No. 17, Samsung No. 21, Oracle No. 23, and Sony No. 25.

[eltoro2827]

My guess is that google will drop next year seeing as how they are starting to compared to late 90s early 2000's microsoft.

[tobart]

@eltoro2827
How do you figure Google compares to Microsoft? As far as I can tell, they have completely different business models. Not to mention, the Google brand appeals more to consumers whereas the microsft brand is more for business... and when did microsoft's brand value really drop?

[onlyauser]

Different in ways and alike in many.

[joetesta70]

Yea - they really are....I'm surprised no one else mentions it. I read an article where they were discontinuing the subsidized childcare benefit for employees. Next it's the free meals.

The laws of physics and economics always win in the end....

[Vegaman_Dan]

I am somewhat surprised not to see GM and Ford in the top 20.

[kieranmullen]

Who pays for these studies anyhow? Not to much content in this story sorry to say. Actually sorry to be the one paying the person that wrote this \ short paragraph.

KieranMullen
http://360Oregon.com

[cinupina]

"Google leaps, Microsoft drops" sounded dramatic, until I saw Microsoft's bar is twice as long as Google in the chart. Wake me up when Google's is actually longer.

[open-mind]

I'm a little perplexed how some of these brands got on here. Samsung? Nokia? Gillette? American Express? Maybe I don't understand what's considered important, but I certainly don't hear people saying "my next shaver is certainly going to be a Gillette purchased with my American Express using my Nokia phone. Nothing else will do."

[JimMcDosh]

Careful now one day Google is going to rule the world. I wouldnt upset them if I wee you.

Just
www.anonymize.us.tc