Google leaps, Microsoft drops in brand value
Google's brand name value jumped from 20th place last year to 10th in 2008, according to the latest version of an annual study that ranks the best brands, with only four technology companies ahead of it on the list.
Microsoft slipped from second to third place, edged down a peg by IBM, according to the study by BusinessWeek and Interbrand, which base their results on the value of the brand as judged by how much revenue it will likely earn for the company.
Coca-Cola is king, but technology companies are common in the top 25 brands.
(Credit: BusinessWeek/Interbrand)Google showed the strongest gain, with a value that increased 43 percent to $25.6 billion, the study said. Next in line was 24th-place Apple, whose brand value rose 24 percent to $13.7 billion.
Coca-Cola remains the top, with a $66.7 billion in brand value, but technology companies are well represented on the list. No. 5 is Nokia, Intel No. 7, Hewlett-Packard No. 12, Cisco No. 17, Samsung No. 21, Oracle No. 23, and Sony No. 25.
Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank. 



How do you figure Google compares to Microsoft? As far as I can tell, they have completely different business models. Not to mention, the Google brand appeals more to consumers whereas the microsft brand is more for business... and when did microsoft's brand value really drop?
The laws of physics and economics always win in the end....
KieranMullen
http://360Oregon.com
- by JimMcDosh September 19, 2008 12:54 PM PDT
- Careful now one day Google is going to rule the world. I wouldnt upset them if I wee you.
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