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August 26, 2008 8:54 AM PDT

Google launches free ad management tool

by Stephen Shankland

Google on Tuesday released the final version of Ad Manager, free software that lets smaller online publishers deal with some elements of offering and planning advertisements.

The software can be used to manage advertising inventory, with features to help them sell ads, deliver them, and forecast demand. It can deal both with ads on a publisher's site and on affiliated network sites. And conveniently for Google, it can be integrated with Google's AdSense service, so Google can display its own ads for any unsold ad inventory. With AdSense, Google shares ad revenue with publishers.

Google announced the release on its AdSense blog

Google released a beta version of Ad Manager in March, shortly after its $3.1 billion acquisition of online advertising specialist DoubleClick.

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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by hoopla August 26, 2008 10:47 AM PDT
Google usually takes years to call something a "release" product, so I'm a bit surprised that they would take this step now. The product can be very useful, but is still very basic and will only work for small, single site operations.

Perhaps they are taking this step so that they can start on a radical upgrade for version 2.0.
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by tinyCrunch August 26, 2008 2:19 PM PDT
Could this move by Google help to push a sale for OpenX to Microsoft? Polling over at tinyCrunch.com
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by humanssssss August 26, 2008 6:16 PM PDT
Microsoft and Google are at war, and I think Microsoft is going to buy up companies to ensure they have a leading edge on advertisement market which is a hyper growth area now.
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by smith451 October 25, 2008 7:13 AM PDT
i have a web site glowitself.com i logged yesterday but i did'nt say any new version of ad manager
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