Google is making it easier to check up on the 2008 Summer Olympics in Beijing from your mobile phone.
Searching for any Olympic sport on Google's mobile Web site will bring up, in addition to the regular search results that Google would normally offer, a timetable of Olympic schedules and results for that event. The search also works in 35 other languages, and Google has created an additional mobile Web site as a general repository of Olympic information.
When results start to come in, mobile searches for things like "swimming medals" and "French medal count" will bring up relevant Olympic data too.
The Olympics tie-ins are a little bit more extensive on Google's regular browser search; other search engines, such as Yahoo, are doing something similar. Google is also serving ads on NBC's online-video coverage of the Olympics using its DoubleClick technology.
If text-based mobile search just isn't fancy enough for your precious handset, NBC will be serving up mobile video to customers of Verizon's V-Cast service, thanks to a partnership between the two companies. Additionally, video-on-demand will be available to Verizon's Fios television service.