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August 8, 2008 10:12 AM PDT

Google brings Olympics updates to mobile phones

by Caroline McCarthy

Google is making it easier to check up on the 2008 Summer Olympics in Beijing from your mobile phone.

Searching for any Olympic sport on Google's mobile Web site will bring up, in addition to the regular search results that Google would normally offer, a timetable of Olympic schedules and results for that event. The search also works in 35 other languages, and Google has created an additional mobile Web site as a general repository of Olympic information.

When results start to come in, mobile searches for things like "swimming medals" and "French medal count" will bring up relevant Olympic data too.

The Olympics tie-ins are a little bit more extensive on Google's regular browser search; other search engines, such as Yahoo, are doing something similar. Google is also serving ads on NBC's online-video coverage of the Olympics using its DoubleClick technology.

If text-based mobile search just isn't fancy enough for your precious handset, NBC will be serving up mobile video to customers of Verizon's V-Cast service, thanks to a partnership between the two companies. Additionally, video-on-demand will be available to Verizon's Fios television service.

Click here for more stories on tech and the Beijing Olympics.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by benjaminstraight August 10, 2008 3:21 PM PDT
Signed up, love it!
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by suryabhavanasi August 11, 2008 4:03 AM PDT
this is excellent update info site
Reply to this comment
by humboldtnation August 11, 2008 9:53 PM PDT
too bad that it sucks royally. yet another google afterthought turned alpha in real life.i tried on my blackberry 8300 through m.google.com and it only returned one result per category. when i clicked "more results" it took me back to the "main menu" judging by google SOP (e.g. mobile map development around Jan 2008) they will get around to fixing it just in time for the 2008 Games to be done. Maybe Google will put a little more thought in it before it releases in 2010 Games in Vancouver.
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