Report: Google-Digg acquisition talks fall through

Google has ended negotiations to buy social-news site Digg.com, according to TechCrunch.

The two companies had reportedly been in the final stage of talks to bring Digg into the Google News group for $200 million. Some sources said the trouble was due to technological incompatibilities, while another said it was more about a clash of personalities. Digg was informed of Google's decision late this week, according to the report.

Rumors of a bidding war between Microsoft, Google, and two unidentified media companies began in March, sending some Digg users into a panic about what a new corporate overlord might mean for the site. With a no-go on the Google deal, Digg could either pursue other offers or go after another round of funding and keep chugging along on its own.

Neither company responded immediately to a request for comment.

[n3td3v]

I think its just a novelty web site with no real future.

[assman]

I doesn't make any sense for them to buy digg.. Google's news service compiles thousands of sources and algorithmically chooses the best headline, while digg's headlines are chosen by the public, and the headlines are often terribly worded and link to the worst sources. Google would not benefit from digg's service except for advertising, but currently digg's ads are provided by Microsoft.

[citrusonic]

GoogleDigg it!

[thabassman]

Oh crap... google is so a monopoly.... yahoo need to buy wikipidea, veoh, facebook, AOL or something.

[Ilgaz]

There can't be any Tech incompatibility. Digg runs on Debian GNU Linux using widely available, standard open source tools/servers. It is one of the most standard sites available.
Not like Digg runs on Windows 2003 or MS SQL server. Gee

[soggy0]

Buy Digg? HAY GUYS LETS BUY A ******** FILLIED WITH NUTJOBS AND ELITISTS. But oh wait-, we need to hop on the Web 2.0 bandwagon right? Let's do it regardless of how little business sense it makes.