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January 16, 2009 4:36 PM PST

Developer considers charges after iPhone app is pirated

by Elinor Mills
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The developer of an iPhone app that has been cracked and distributed for free said he is considering pursuing criminal charges against whoever is responsible for the piracy.

The pirated app, Annoy-A-Teen, emits a high pitched noise that teenagers can't stand.

(Credit: Annoy-A-Teen)

On the Apple App Store, Annoy-A-Teen sells for 99 cents. But now you can get the amusing app--which plays a high-pitched tone at the press of a button that is inaudible to most adults but highly annoying to teens--for free on a pirate site, said Christopher Kemsley, an electrical engineering student trying to pay his way through college.

"I made, in a month, about the same amount of money as professionals I know in high-tech jobs" from sales of the app, he said on Friday.

Kemsley said he has been in contact with authorities in the state he believes the person responsible resides, has reported the incident to the FBI Internet Crimes unit, and will be contacting authorities in his home state of Arizona to determine if he should pursue the charges.

The app was cracked using a program called Crackulous, which allows someone to obtain an unencrypted version of an encrypted app by copying the code from an iPhone's memory, according to Kemsley. The iPhone decrypts apps and loads them into memory to run the program and then discards the app from memory when the user quits the program, he said. A jailbroken iPhone, in which the operating system has been hacked, is needed to run these cracked apps.

Apple did not respond to repeated calls and e-mails seeking comment.

Kemsley isn't the first to have his iPhone app pirated. James Bossert, the developer of the Whack 'em All iPhone game, told CNET News earlier this week that he will be releasing an ad-supported free version of his game after finding that it had been pirated.

In that case, the alleged pirate told Bossert in an e-mail that apps wouldn't get pirated if people were able to try out trial versions of the programs before having to shell out any money. In response to that comment, Kemsley said he will soon be offering a limited free demo version of Annoy-A-Teen.

"Crackers shouldn't be able to dictate or force us to have a trial version," he said.

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.
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by Michichael January 16, 2009 5:23 PM PST
An apple product hacked or cracked? Unheard of! It's a computer - this idiot should realize he's going to have his app pirated. Though I do wish him luck in pressing charges, since the developer of the application can simply state it's for educational purposes only and any illicit use is the user's fault, not his.
Reply to this comment
by alakazamaphone January 16, 2009 7:24 PM PST
...I think he DOES realize it - why else would he be looking for them and going after them? If he didn't realize it would, how would he know to look?

And you... You seem to be saying that it's HIS fault and not the hacker's...

You, sir, are a pinhead.
by Sporlo January 16, 2009 9:05 PM PST
How is that unheard of? The only thing that many people believe is that OS X is less vulnerable to viruses, not that iPhones or it's apps can't be hacked/pirated. Everyone knows that iPhones/Pods can be hacked, so it's not surprising someone is able to get a hold of an app.
by dissent3125 January 16, 2009 9:42 PM PST
Sporlo clearly does not know how to determine that things are sarcasm based on context.
by Michichael January 20, 2009 12:48 PM PST
I'm saying that he shouldn't rely solely on people paying for his product because everything is going to be pirated. It's not news. Anything out there in the world is available pirated - it's not right, but it's not something that's newsworthy, alakazamaphone.
by MattjDrake February 4, 2009 6:06 AM PST
So, because it is possible to pirate the developers work since it on a computer it is acceptable? Missed that ethics lesson I guess.
by lmasanti January 16, 2009 5:23 PM PST
Did you remember the "cat-and-mouse" talk by Steve Jobs when speaking of jailbreaking the iPhone?
Now, it is down to the developers.
Reply to this comment
by shinelikeitdoes January 16, 2009 5:32 PM PST
slow news week at cnet apparently.

up next "steve jobs has irregular bowel movement"
Reply to this comment
by MyRightEye January 16, 2009 5:51 PM PST
"Crackers shouldn't be able to dictate or force us to have a trial version," he said

Crackers? No, just common sense.
Reply to this comment
by alakazamaphone January 16, 2009 7:21 PM PST
But again, that's not for hackers to decide.
by amuzulo January 16, 2009 11:07 PM PST
Well, it's also not us developers who can exactly choose to have a trial version. Apple has a preview for music and movies, but when it comes to iPhone apps, there's no way to properly preview them (we can show pictures, but not even video in iTunes) and it's out of our hands. It's a pain to make two apps for every app we publish just so we can have a trial version when this should have been built into the App Store ecosystem from the start. Also, often a trial version is enough for people to say, this is enough functionality, I'm not going to bother buying it now.

With Annoy-A-Teen for example, if someone can get a trial app, I don't think they'll bother buying the full app, because the trial version will do everything they want already!
by real_bgiel January 17, 2009 6:17 AM PST
If not a trial version, how about a money back guarantee if the app sucks?
by shinji257 January 17, 2009 8:58 AM PST
@alakazamaphone: Please don't confuse hacker and cracker terms. The term hacker just means someone is extremely proficient in a particular subject regarding computers. A cracker is the correct term to use here since the individual actually has to 'crack' the code and bypass the encryption.

I'll agree that iPhone apps shouldn't be pirated but on the other hand some of them could use a trial version (I've wasted some money already on stupid applications). I have a jailbroken iphone but have no illegal applications on it.
by alakazamaphone January 17, 2009 9:16 AM PST
@amuzulo

It is a hard thing to do - something I'm still trying to figure out how to do. Best I can do is have an annoying ill-featured version or none at all :/

@shinji257

I'm not confusing them. Perhaps I'm not being as clear as I should be, but the term still applies.

In addition to your definition, a hacker is someone who's proficient in the subject *and* misuses it - either for personal gain or for malicious intent.

These people have ti *hack* their device to give them access to it so that they can *crack* the application. Granted, most are lazy and use a program to easily hack it then a program to easily crack it, but what they're doing is the same.

The great thing about the app store is that, even if you do buy a crap application, it's still dirt cheap (usually). Even if, say, two thirds of your apps are cracked, without the app store, you'd be paying even more to get only the good apps.

Then, months later, you go back and wonder "what's this application?" and find that the developer finally got around to what he should have done in the first place and made it better. There ya go, even more.
by lordmorgul January 17, 2009 4:46 PM PST
@alakazamaphone : it is absolutely incorrect to define a hacker as necessarily misusing technology. There are perfectly legal and legitimate 'hacks', and hackers. There are perfectly legal and legitimate 'cracks' and crackers are well. It is incorrect to include illegality or misuse in either definition.

You don't have to 'hack' hardware in order to 'crack' the application: both are badly misused in that sentence.
by mattflaschen January 16, 2009 6:06 PM PST
Okay, if we wants to sue, he can go ahead. Not sure why it's news, though.
Reply to this comment
by Sporlo January 16, 2009 9:08 PM PST
why do people keep complaining about CNET having horrible news articles. Sure, maybe they are pretty unimportant sometimes, but then read them then!
by JoeJoeSomebody January 16, 2009 8:13 PM PST
It's pathetic that we live in a society where the criminal is exonerated while the victim's the bad guy because he's trying to live the American dream by being clever enough to capitalize on writing iPhone apps to put himself through college? Who's the real idiot?

Let me get this straight. Because the author "should realize he's going to have his app pirated" he's somehow an idiot that shouldn't do anything about it because the criminal's "just going to do it anyway"? WHAT? It's quite clear that he's considering pursuing criminal charges (not a civil suit) against the cracker, himself, who, rather than being able to write such an amazingly simple yet effective app by himself, instead needs to use cracking software written by someone else to steal it. Who's the real idiot?

Listen up. Software theft costs everyone $BILLIONS every year, making YOU pay more for the software YOU buy because the developer has to make up for the losses caused by dishonest dimwits. This makes everyone poorer. In an economy like ours, why would we tolerate such theft?

Crackers shouldn't be able to force us to do anything ? like pay higher prices to support their lazy butts. However, we should be able to make them pay for their crimes. We have to stand up against these morons who think they have the right to YOUR property.

For goodness' sake: Annoy-A-Teen's ONLY 99 CENTS!

Only a moron would steal something that costs less than a bottle of Coke!

I dare say that some here would be singing a different tune if it were THEIR application that'd been stolen.
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by Sporlo January 16, 2009 9:35 PM PST
When you reason that an app is only 99 cents... and do it over and over again... it adds up. I don't base my app purchases on price, but on whether it would REALLY be worth buying REGARDLESS of its price. It's also very nice when there's such a wide range of quality apps for free. I have no problem charging 99 cents or whatever though for your app. People who want it will buy it, that's fine with me.


Ok I kinda wandered off but other than that one sentence I agree with everything else you said. It seems we think more highly of criminals and I guess in this case hackers and such. It's as if we believe they're less of a bad thing simply because they may be more common or something. 1 criminal among 10 is no different from 1 criminal alone, and like you said Joe, the victim shouldn't be blamed for not giving the hackers credit and just EXPECTED that the app would be pirated. Sure, it might happen, but he needed (to some extent) the money, and a trial version might not have been as effective or even enough.

If we started dealing with them directly instead of taking them for granted and trying to work around them, then maybe there'd be less "bad people".
by eadeguzman January 17, 2009 1:06 AM PST
It's hard to say if this cracker is really stilling this Annoy-A-Teen app to use it. Most likely he wants to prove to the world that he can do it.

This article actually feeds into this crackers ego.

But I agree with you... it's one thing to crack an app to prove to yourself that you can do it if you wish, it's yet another if you're ruining another person's chances of going to college because of it.

Or maybe this cracker's a teenage kid who was really annoyed by this "toy"?

As for software companies losing money on pirated software... Well, it depends on the situation of the developer... Many software developers actually want their software to be pirated, to give their software exposure to the market and then strengthen the anti-piracy mechanism as the app becomes more popular.

Many times, during the earlier years of Microsoft, you would hear Ballmer say that if anybody would pirate software he wants it to be Microsoft's software. Obviously that strategy worked for them.
by alakazamaphone January 17, 2009 9:18 AM PST
@eadeguzman

"As for software companies losing money on pirated software... Well, it depends on the situation of the developer... Many software developers actually want their software to be pirated, to give their software exposure to the market and then strengthen the anti-piracy mechanism as the app becomes more popular.

Many times, during the earlier years of Microsoft, you would hear Ballmer say that if anybody would pirate software he wants it to be Microsoft's software. Obviously that strategy worked for them."

If they want it to, fine. But most don't and should not be penalized for going after the hackers/crackers.
by MSSlayer January 19, 2009 6:45 PM PST
Maybe if he wrote something useful...
by SJ2571 January 17, 2009 12:24 AM PST
> When you reason that an app is only 99 cents... and do it over and over again... it adds up

Err, so you'd prefer to pay $9.99 per app instead, over and over again? Get real. 99c per app is superb.
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by MrMagic3 January 17, 2009 8:55 AM PST
This society has become greedy. There used to be a time when you can ask your friend to record the CD he bought, so he can have a copy of it on tape. This world needs to be slapped in the face in my honest opinion. If coporations wasn't pirates themselves, stealing millions of dollars by monopolizing the media, no one would fight back. Not to defend real piracy, but the only person being affected is the developer, for making such a rediculous app.

99 cents? sure, it's not worth cracking. However, it is also not worth crying about. The only thing I find obserd is how crackers are lazy and use programs to crack.
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by alakazamaphone January 17, 2009 9:23 AM PST
@MrMagic3

"but the only person being affected is the developer, for making such a rediculous app."

Of course he's the only person being affected by his application being hacked. And, in all reality, he's not the only person as Apple takes 30% of the income from the app store too.

Indirectly, all users are affected when the developers realize that it's not worth their time to write apps and stop doing so.
by JoeJoeSomebody January 17, 2009 5:13 PM PST
@alakzmaphone

Excellent point.

"Sharing the wealth", which, let's be honest, is at the heart of these justifications of getting someone else's property for free, just doesn't work.

The entrepreneur, the person who excels will cease to do it if there's no benefit in doing it, if said benefit is forcibly "shared" with others for free.

Do you want people to create something you want?

DON'T STEAL IT.
by JoeJoeSomebody January 18, 2009 6:35 PM PST
@MrMagic3

$0.99 x 1000 is $900, which is a conservative estimate at how many people illegally stole Annoy-A-Teen.

That IS a big deal.
by MSSlayer January 19, 2009 6:47 PM PST
And how many of those people that violated copyright law(that is what it is, not theft) would have bought it?

I bet that number is close to 0.
by JoeJoeSomebody January 20, 2009 8:32 PM PST
@MSSlayer

You have absolutely no idea how many would have purchased it and no way to determine that. That's a specious argument.

I bet many would have bought it.

See.
by KyekPa January 17, 2009 2:14 PM PST
What this article fails to mention is how quickly the community surrounding these "cracked apps" will jump forward to help any developer who asks. On the forum that pioneers every advancement in this community, the author of Whack 'em All sought help regarding how he could detect if his app was cracked, and the different ways he could monetize it even after it's been cracked. He was met with a flood of ideas from the common user as well as professional programmers with experience in circumventing the cracking method.

While piracy in any form will never die, there's a large group of people involved in that community who have no problem paying for apps, and just want a way to try them to make sure they're a quality product first. With an app store containing thousands of useless and misrepresented applications, this trial system -- regardless of whether it's "right" or not -- is what many otherwise honest people are turning to after wasting so much money on apps that they ended up deleting 15 minutes after purchase.
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by lordmorgul January 17, 2009 4:56 PM PST
@KyekPa: I really like this ^^ comment.

It is very easy for these developers to put a youtube video out there of their application working to demonstrate it. it is also equally easy to put up a simple homepage site for their application which is linked to directly from the App Store. For them to say it is 'hard' or complicated, or impossible to demonstrate their software effectively is absurd. They control the text that advertises and explains their software on the App Store page, and they can say videos available to demo this program. The simple truth is many are not even making an effort to put forth a trustworthy image of themselves as Software Developers... as such it is no wonder so many people are frustrated that they cannot trial or preview the applications before buying. The application that spurred this article is so braindead simple it could have taken this guy an afternoon to build it, post it, and start collecting (I'm not trying to insinuate it was not smart for him to do, I wish I did it first, but it was not a significant effort). He could have demonstrated it effectively if he had taken a few hours to think about how.
by JoeJoeSomebody January 17, 2009 5:05 PM PST
You two make good points, but let me push back a little bit.

First of all, Annoy-A-Teen DOES have a web site with demonstration videos - despite the difficulty inherent in demoing sounds that most CAN'T HEAR! Yet, they are there. Check it out - directly from iTunes.

Second, the desire for a missing demo does not in any way justify cracking an app. EVER.

Third. The cracker wasn't as altruistic as you portray, simply wanting to try it out so he could buy it. HE BOUGHT IT - that's how he had it and he then put it on 2 file sharing sites (it should be easy for you to find out which). He therefore most definitely did not do it just to try it out.

This is the big lie of crackers.

Stop defending the indefensible.

Stop using weak minded rationalizations that everyone knows are ridiculous.

You can't justify it. Period.
by OS11 January 18, 2009 5:56 PM PST
He should be flattered that his app has been hacked. Any good software developer knows you want a certain percentage of your apps to be pirated. It's free advertising and builds awareness in the community. So this guy needs to relax and learn piracy builds market share at no expense to him.
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by JoeJoeSomebody January 18, 2009 6:33 PM PST
@OS11

Can you provide undeniable facts that prove your thesis that cracked software given away for free actually results in higher sales figures? This needs to show that this generated more sales than the sales would have been had the free version not been illegally distributed. It

I don't believe you can do that without a lot of hand waiving.

This just sounds like rationalization in defense of the indefensible.
by OS11 January 18, 2009 7:11 PM PST
I've been a developer for over twenty years and have seen many developers who had viable apps, but they were locked down so hard they went belly up. A good developer should aim for 15-20% piracy to grow their business, then let karma handle the rest. Remember, a pirated app has a chance of a future sale, view it as an advertising expense... and you'll do well.
by korey_555 January 18, 2009 5:58 PM PST
I hope the little punk gets hammered by legal fees!!!!!
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by JoeJoeSomebody January 18, 2009 9:34 PM PST
I too have been in this business that long. I understand what you're saying, but I'm challenging your premises because I don't believe them to be correct. There's no need to belabor this here, but I'll ask a few questions in closing so you'll know where I'm coming from. You state there is a correlation between locked down software and going belly up, but you don't demonstrate causation. There are probably other factors involved that are also correlated with them going belly up, like, say, the majority of their developers were blond. That doesn't mean they went belly up because they were dumb blonds (I'm blond, or at least was in my younger days). I agree that a pirated app is advertisement, but a prated app also represents lost income. To not oppose illegal activities is to condone them and make them more widespread.

Just my two cents.
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by OS11 January 18, 2009 11:15 PM PST
A business truism is to simply focus on making great products... the money will follow. Piracy is like fertilizer for your great apps, it gives you exposure among the intelligentsia of the computer world, without that approval, most apps that are too highly locked down will flounder.

You will never see hard data on how much piracy contributes to the bottom line, but we do know the net cost (for example) of 1,000 pilfered apps is $0 since there is essentially no cost to duplicate an app... so it's not like 1,000 loaves of bread are being taken from a baker at a cost of $240, because with software there is no physical item to produce...

A pirated app is not lost income because that app wouldn't have sold if it weren't pirated... in sum, piracy is another form of getting the word out about your great apps... then let karma take over from there.

As the music industry has finally learned, DRM doesn't work, let data flow freely, then may the best band or (software developer) win.
by JoeJoeSomebody January 20, 2009 8:42 PM PST
OS11. I understand your argument and have heard it before, but simply don't buy it. You're relying on presumption and a faulty premise that bits are worthless.

There is most definitely a tangible, net loss associated with it: lost income - unless you presume that NONE of those who use stolen software would never have wanted it enough to actually purchase it had there not been a free version. That's a claim that can't be proven, just as it can't be proven that some who steal it end up buying in the long run.

There is always a net loss because some of those who stole it because they wanted and continue to use it but never pay for it in the end.

However, just because theft won't stop doesn't mean you shouldn't fight it while continuing to make the best product you can for those who WILL pay for it.
by michaelf2 January 18, 2009 11:43 PM PST
He shouldn't worry about it; most users are not going to jailbreak their phones.
Reply to this comment
by waynehartman January 19, 2009 12:29 PM PST
There's a good rood read <a href="http://www.gamedaily.com/articles/news/valve-pirates-are-just-underserved-customers/?biz=1&page=1">here</a> on that very subject. The real zinger in the article from Jason Holtman, director of business development and legal affairs for Valve, is this:


"'Pirates are underserved customers. When you think about it that way, you think, "Oh my gosh, I can do some interesting things and make some interesting money off of it."

'Piracy' has a number of facets that if content producers and content distributors took a step back and adjusted their business model, maybe they wouldn't be in the situation they are now. It's too easy to shake a self-righteous fist and say the immoral pirates are to blame. Maybe developers should take a step back and rethink if the iPhone is the right platform for them to develop on.
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by JoeJoeSomebody January 20, 2009 8:54 PM PST
@waynehartman

That article is short on specifics beyond "Russians want to get their hands on it NOW rather than waiting for the official distribution channels" and "giving some things away for free spike sales on other products". However, they don't say how many Russians eventually buy it when it does arrive on their shelves and it doesn't say

So, you can't derive anything more than "think outside of the box", which is always a good idea. If a company sees an advantage, then that's their decision.

However, let's be honest here. All of the "crackers are good" posters are conflating two issues: (1) the specific CHEAP CHEAP CHEAP $0.99 Annoy-A-Teen app, and (2) a general thesis about crackers, market approaches, etc, of which you are using Annoy-A-Teen as a mascot.

In the case of the general issue, we can discuss and brainstorm.

However, in the case of Annoy-A-Teen, this argument is ridiculous.

It's ONLY $0.99 for god's sake.

It has a web site demoing and proving its functionality.

It has user comments proving its functionality and utility.

There's no excuse.
by cgbossert January 21, 2009 10:36 AM PST
I represent Fairlady Media, which was mentioned in the above article (see comment about James Bossert). After our game Whack 'em All! was hacked we explored several alternative business models to allow revenue to continue to come in. We have decided to release a free version of the game, with support from banner ads within the game. If you're interested in the story of how we confronted the hacker and how we've come to the decision of a free version of the game. Here are a few links that may be of interest:

cnet News: Piracy prompts iPhone developer to put ads in game
http://news.cnet.com/8301-1009_3-10142318-83.html?tag=mncol

Press release: Whack 'em all to offer free version of game
http://fairladymedia.com/node/17

We continue to welcome comments on this important issue!
Thanks!
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by MattjDrake February 4, 2009 6:10 AM PST
As a developer myself it is a frustrating experience to see people's work get stolen from them. It seems that a solution is that we need to make buying the software a better experience than stealing it. This means good support, automatic updates, etc. I think a lot of customers will find that a smooth experience with a product over time is worth the investment when stealing is too annoying. Really, how much is your time worth? Do you really want to waste your time on trying to use shady websites, "hacking" your phone? Maybe not we have a better solution.
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