Confirming one of its worst-kept secrets, Apple took the wraps off the iPad Mini during a press event on Tuesday.
The new device, a 7.9-inch version of its 10-inch iPad tablet, comes in six pricing configurations. In addition to the 16GB tablet with Wi-Fi at $329, the 32GB tablet with Wi-Fi is $429, and the 64BG version is $529. For devices with Wi-Fi and 4G cellular connections, the 16GB tablet is $459, the 32GB is $559, and the 64GB is $659. These devices are shipping two weeks after their Wi-Fi-only counterparts.
The iPad Mini could prove to dramatically expand the base of customers for Apple, giving the company a new area of growth at a time when its highly profitable iPhone, as well as its MacBook and iMac lines, are reaching maturity. The iPad Mini, which will sell at a 34 percent discount to its larger cousin, simultaneously puts the rest of the competition, including Amazon's Kindle Fire HD and Google's Nexus 7, on notice.
Also at Tuesday's event, Apple introduced a new iMac, a MacBook Pro 13-inch with Retina display, and, perhaps its biggest surprise -- a fourth-generation iPad, just half a year after introducing its third-generation "new iPad."
Peeved? Apple will exchange your 3rd-gen iPad for the newer model
iPad trade-ins for cash leap 1,000 percent, says swap site
The logic of Apple's premium-priced iPad Mini
13-inch MacBook Pro dons a new Retina Display for $1,699
Tim Cook compares Microsoft Surface to a 'flying car'
Amazon loses $274 million in Q3, shares plummet
Samsung posts record $7.4B profit on strong Galaxy sales
Zynga to lay off 5 percent of workforce
Zynga loses $52.7 million in Q3, announces stock buyback
Mobile ads cranking $1.1B a year for Facebook
Facebook earnings slightly above Wall Street estimates
Facebook's good word on mobile sends shares soaring
Get prepared for Windows 8
Windows 8 is hard! So say 14 'typical users'
U.S. trade court sides with Apple in complaint against Samsung
Another day, another patent ruling in Apple v. Samsung
Apple: DOJ has Samsung's standard-essential patents in its sights
Tokyo court finds Apple doesn't infringe Samsung patents
Sony PSN hacking lawsuit dismissed by judge
'Jesus,' 'welcome' join list of worst passwords
A cure for BlackBerry owners who feel like black sheep