week in review With an eye on protecting consumers' privacy while online, the White House and the Federal Trade Communications unveiled the "Consumer Privacy Bill of Rights," which will serve as a policy outline for future legislation and public policy.
The administration also worked with online advertising associations, such as the Digital Advertising Alliance and others, to revive "Do Not Track" technology and best practices. This technology will allow consumers to change settings in their browsers to notify advertisers that they do not wish to be tracked as they move from Web site to Web site online.
Consumer advocates say the Obama administration's blueprint for protecting consumers' privacy online is a good first step, but they will be watching closely to see how it's implemented. Some groups said they are concerned that the administration's support of the advertising industry's self-regulation for Do Not Track may undercut efforts already underway by the W3C to create a strict Do Not Track standard.
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