Two of the Web's biggest search giants are making friends with social networks.
Microsoft is bringing real-time search results from Facebook and Twitter to its Bing search engine thanks to two partnerships. The Twitter partnership, which will bring all real-time public tweets to Bing, went live in beta on Wednesday at Bing.com/twitter.
The Facebook deal, which will access all information shared publicly on the social network, will arrive "at a later date," Microsoft said. It's all part of Bing's strategy to harness "the emerging hot area of real-time information."
In a deal announced just hours after Microsoft debuted integration of "tweets" into Bing, Google said it would also be indexing real-time Twitter messages in search results. Google has "reached an agreement," but the search results have not gone live like Microsoft's have on Bing. Reports started to surface earlier this month that Twitter was in separate talks with both Google and Microsoft.
Uncharacteristically for Microsoft, the new Twitter search feature on Bing went live shortly after the announcement. Here's how Twitterized Bing works for users so far.
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