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September 25, 2009 5:44 AM PDT

HP expects to outpace market in 2010

by Sam Diaz
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This was originally posted at ZDNet's Between The Lines.

Hewlett-Packard is bullish on 2010.

CEO Mark Hurd said Thursday at a meeting with analysts that he expects the IT industry to return to growth in 2010 and went so far as to say that HP will outpace the market.

"Our broad product and services portfolio and global scale give HP a clear competitive advantage," he said in a statement. "As a result, we see tremendous opportunity to grow our business and improve earnings while delivering value to our customers."

The company provided HP's outlook for the year, with revenue expected to be between $117 billion and $118 billion, reflecting a year-over-year growth of 3 percent to 4 percent. GAAP earnings per share is expected to be $3.60 to $3.70, a year-over-year jump of 17 percent to 20 percent, and non-GAAP of $4.20 to $4.30, or 10 percent to 13 percent year over year. Here's a look at how that breaks down by segment:

(Credit: HP)

The company said it plans to improve margins, by leveraging a leaner cost structure, while continuing to invest for growth.

(Credit: HP)

In a Q&A with analysts, Hurd addressed projections for the printing division, once considered a cash cow for the company. HP sees strong growth ahead in printing and executives noted that more revenue will come from hardware than supplies. Hurd said he expects "strong, let me say it one more time, strong growth" in printing and will be aggressive about gaining market share.

"If the market is there, we'll be there to get it," he said.

Sam Diaz is a senior editor at ZDNet.
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by bflattog September 25, 2009 8:57 AM PDT
Unless products improve, they are not set to outpace competitors. After years of buying HP products, I have now switched my loyalty to Brother. HP, please woo me back.
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by Random_Walk September 25, 2009 1:09 PM PDT
That's kinda funny... personally, I agree with you - buying and owning an HP printer sucks (not due to quality per se, but because of the confiscatory prices for refills).

OTOH, their servers are far and away better than Dell's best offerings right now.

Their computers? Meh... I either buy Apple or build my own.
by YankeePoodle September 25, 2009 10:22 AM PDT
Good for them... if Hurd's prediction does not work out he will spin his magic wand and cut 20,000 more jobs.. Who can not love that kind of magic.. from Wizard Hurd.
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by Eurostar7 September 26, 2009 5:00 PM PDT
They got some nice computers, their touch screen laptop was the first of its kind if im not mistaken, then they came out with a touch screen all-in-one desktop, to compete against Sony's (I own the Sony model, mounted on my wall). I might buy the HP one actually, some games are fun with the touch screen LOL
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by play7 September 26, 2009 7:02 PM PDT
Scary!!!!!!!!!
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