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September 11, 2009 11:00 AM PDT

Week in review: Apple unveils...Steve Jobs

by Steven Musil
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Apple media events are usually notable for what was unveiled, but Wednesday's was more about who was there to do the unveiling.

While there were no tablet computers or an updated version of the Apple TV, and not even the long-rumored Beatles-iTunes deal, Apple's CEO Steve Jobs surprised everyone by anchoring the keynote, making it his first public appearance since October 2008.

Though technically he returned to work two months ago, it was as the host of Wednesday's Apple music event that Jobs publicly retook the reins of the company he founded. Jobs was the first person to emerge on stage to open the now-annual September iPod introduction. Appearing notably thin, he received a prolonged standing ovation from the audience, much of it composed of members of the media, but also a range of guests including app developers, entertainers, and music industry types.

"I'm very happy to be here today with you all," he said. "As you may know, I had a liver transplant. So I have the liver of a mid-20s person who died in a car crash, and was generous enough to donate their organs. And I wouldn't be here without such generosity."

Apple announced the release of OS 3.1, which will be a free update to both iPhone and iPod Touch owners, as well as a new version of iTunes, which offers iPhone and iPod Touch users a way to better organize applications they have added to the device.
• iTunes 9 refines still-clunky buying experience
• New iTunes LP format is live
• iPhone 3.1 brings Genius changes, ringtones
• iPhone 3.1 firmware reversing iPhone jailbreaks
• Facebook, Twitter integration comes to iTunes

With the popular Flip Video camera squarely in its sights, Apple introduced an updated version of the iPod Nano that sports a built-in video camera and microphone located on the lower left-hand side. It also features a slightly larger 2.2-inch display, up from 2 inches. Like the Flip, the Nano is supposed to have easy video uploading right to YouTube.
• Full coverage: Apple iPod

More headlines

The Cliq: Motorola's first Android phone

For all the features it packs, the Cliq isn't so different from other smartphones. Will its Motoblur service click with the social network set?
• Minute by minute with Motorola
• iPhone users aren't the only ones to get cool apps

Palm thinks small with new Pixi smartphone

Hoping to capitalize on the popularity of its Pre smartphone, Palm unveils a smaller, cheaper smartphone called Pixi.
• Sprint offers unlimited calling to any cell phone
• D'oh! Sprint pulls $99 Palm Pre promo after error

Google planning micropayments for newspapers

Is it an olive branch for the beleaguered (and Google-bashing) publishing industry, a move to encroach upon Facebook's turf in the micropayment wars, or a bit of both?
• Recurring problems with Google Checkout

Google offers rivals a place in e-books program

The search giant offers competitors an ability to resell e-books that Google alone could get rights to. But Amazon spurns the offer.

Facebook Lite is here. Verdict: Better

New slimmed-down social site is faster, easier, stronger, cleaner. Among other things, it pushes those noisy old-school Facebook applications off a cliff.
• Facebook 'status tagging' live
• Facebook open-sources real-time FriendFeed facet

Also of note
• Microsoft issues critical Windows patches
• Comcast to offer 100 Mbps service to businesses
• Phones at Burning Man: Can you hear me now?

Steven Musil is the night news editor at CNET News. Before joining CNET News in 2000, Steven spent 10 years at various Bay Area newspapers. E-mail Steven.
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by OfficerNelson September 11, 2009 12:24 PM PDT
To quote Randall Munroe, they've finally unveiled the thinnest CEO in the industry.
Reply to this comment
by lazycat202 September 11, 2009 1:17 PM PDT
hat off to you! you made me laugh!
by joetesta70 September 11, 2009 1:43 PM PDT
Steve likes to wear Mom Jeans apparently
by eeemang September 11, 2009 4:01 PM PDT
I also noticed he was wearing Barack's Mom Jeans also but still loves those black turtle necks
Does Jobs have horrible burn scars?
Is that why he covers up FOREVER like that with those awful turtle necks?
...........................................................Just a theory...
by ckh1272 September 11, 2009 8:25 PM PDT
So I see the classy bunch with nothing better to say, has put in their two cents worth of judgement passing and fashion analysis. What a shame to the human race.
by Fil0403 September 12, 2009 4:55 AM PDT
Had to be Apple. ;-)
by joetesta70 September 11, 2009 1:41 PM PDT
And the stingiest CEO in the country too!
Reply to this comment
by Perry_Clease September 11, 2009 2:15 PM PDT
Prove it!
by SeizeCTRL September 11, 2009 2:45 PM PDT
Well Perry, can you name any charities that Jobs donates to? Any foundations he supports? Any events other than Apple's that he speaks at?

He also salary capped his employees at NeXT. While it was a rather high salary, if you weren't a first round employee, you were capped at $50,000 and that's all you would ever make a year.

Maybe when he passes away, he will do the right thing and donate some of his organs since he decided to move to TN for a few months to get on the donor list, get his liver and then flip the great state of TN the finger and move back to to CA with his new liver.
by Perry_Clease September 11, 2009 3:20 PM PDT
"Well Perry, can you name any charities that Jobs donates to? Any foundations he supports? Any events other than Apple's that he speaks at?"

No I can't, but that doesn't mean he is stingy, that doesn't mean that he hasn't given a lot to charity and you damn well know it.

Nice of you to stand up for Joe, but he needs to back up his own statement.
by aristotle_dude September 11, 2009 4:00 PM PDT
We do not know that. People who seek praise for what they do have already received their reward but those who do it in secret will be seen by God and shall receive their reward in heaven.
by qwerty-berty September 11, 2009 4:08 PM PDT
I'm sure you're referring to Bill, and well ... he is such an incredible human being for being so charitable with his fortune. And while I doubt Steve Jobs will ever match that generosity, I find it difficult to believe that he doesn't already make anonymous donations.

However I do think he has a duty to use his celebrity to champion charitable causes.

Perhaps a Zune fundraiser?? Ducks ;)
by scrubbingbubbles September 11, 2009 6:14 PM PDT
I prefer my CEOs to be greedy....DUH. Linux is free....and it looks and feels like a free product. OSX is a fantastic OS and you do have to pay a luxury tax for it.
Charity is awesome but it doesnt get Jobs Job done does it?
And besides that the poor man was only "paid" $1 last year and is getting the same this year! what percentage of that would you like him to give to your favorite charity??
by rich12313 September 11, 2009 9:19 PM PDT
@scrubbing
you know he ends up getting a hell of alot more.....more then anyone on these forums. i prefer CEOs to share their wealth.
by SeizeCTRL September 11, 2009 2:37 PM PDT
I was thinking Apple unveiled the slim line Steve Jobs... the Mac Book Air that fits in an envelop if you will.
Reply to this comment
by newscientist2000 September 11, 2009 3:18 PM PDT
Well were all glad Steve is back at the helm, however he should stop discriminating against Ipod Touch users by charging for OS updates. These OS updates are necessary to run many new applications, users pay for the portable MP3 player thinking it will just work, thats what makes Apple great forcing users to pay for bug fixes really ruins the experience.
Reply to this comment
by qwerty-berty September 11, 2009 3:48 PM PDT
You don't have to pay for bug fixes as 3.0 is still actively maintained by Apple. Also one of the reasons Apple charge for touch upgrades has a lot to do with US sarbanes oxley tax regulations, which encourages this sort of nickel and diming.

It would be nice if the upgrade price wasn't so steep though!
by eeemang September 11, 2009 4:03 PM PDT
Apple does nothing wrong so it may be you that has it by the wrong perspective re those Itouch update charges so just type in those charge card digits and move on to be blissfully happy and like a drone......................
by eeemang September 11, 2009 4:06 PM PDT
See ! qwerty-berty explains it to us and now we can continue to be happy bissful drones....it is sarbanes oxley that forces us to pay for iTouch updates...it is not the great and wonderful Apple or Stevo Jobs and his trutle necks....it is sarbanes oxley......get it ??? peace......
by qwerty-berty September 11, 2009 4:20 PM PDT
Calm down @eeemang, I'm not Apple - just the person describing the excuse that Apple give and it doesn't mean I'm happy about it. By the way paraphrasing a post and adding a dash of sarcasm is hardly reasoned argument.
by Gold_Storm_Mac September 11, 2009 5:59 PM PDT
there are more features in this update than just bug fixes.
by clrgj2 September 11, 2009 5:06 PM PDT
apple became really slow the last couple of years ever since the original iphone came out. There needs to be competition from microsoft as well as many other companies until we finally get a worthy upgraded version of ipods and other products from apple
Reply to this comment
by scrubbingbubbles September 11, 2009 5:55 PM PDT
like the iphones battery....he cant be removed from it. Applecare plan that he has does that for him.
Reply to this comment
by scrubbingbubbles September 11, 2009 6:06 PM PDT
I prefer my CEOs to be greedy....DUH. Linux is free....and it looks and feels like a free product. OSX is a fantastic OS and you do have to pay a luxury tax for it.
Charity is awesome but it doesnt get Jobs Job done does it?
And besides that the poor man was only "paid" $1 last year and is getting the same this year! what percentage of that would you like him to give to your favorite charity??
Reply to this comment
by September 11, 2009 9:41 PM PDT
Everything is always a work in progress.
Reply to this comment
by Fil0403 September 12, 2009 5:06 AM PDT
IMO best thing Apple ever unveiled (Steve Jobs is OK); it's good to have you back.
Reply to this comment
by happygolucky101lol September 12, 2009 8:46 AM PDT
Obviously, the iPod nano is better than the Flip: pocketable, more storage, cheaper, pedometer, FM radio, music, videos, speakers, voice memos. And the iPhone, is the best: pocketable, more storage, phone calls, music, video, GPS, speakers, voice memos, TOUCH. Get both if you have the money!
Reply to this comment
by Byteme2009 September 12, 2009 1:53 PM PDT
I saw Jobs was back, and it prompted me to go ahead and download iTunes again (had a change of computer and didn't bother until now). After an hour of frustration which resulted in me e-mailing to Apple feedback, I remembered why I had not bothered re-installing. After several failed attempts to complete registration of a new user name I gave up. Abysmal experience, and reminiscent of the experiences I had last time I used iTunes. Has some great features, don't get me wrong. Just that great features do you no good when it won't let you use it fully (all I wanted to do was be able to download album art for my library - that should not be that hard, nor should it require a credit card).
Reply to this comment
by jrj073000 September 15, 2009 10:55 PM PDT
Steve Jobs and his Apple Empire has come a long way in the past decades. It's weird to think they started here at one time...

http://adwido.com/view_content?vkey=2f7f7c328eeb8af3b1df21fdf2b00e88
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