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April 30, 2009 4:00 AM PDT

Companies plan for possible swine flu pandemic

by Marguerite Reardon
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Following the outbreaks of SARS and Avian Flu earlier this decade, Sprint Nextel has taken the threat of a global flu pandemic very seriously. And in 2005, the company created a special group within its Emergency Incident Management team to plan what to do in such an emergency.

Late last week, when the World Health Organization started alerting the international community to the threat of the swine influenza that originated in Mexico, Sprint's four years of planning came into action and Sprint has been working through its checklist of actions. On Friday, it started posting information and updates on its internal Web site for employees.

And by Monday, when the virus had started showing up in dozens of cases in the U.S., the company restricted travel to Mexico. It also asked any employees going to El Paso, Texas, or anywhere else near the Mexican border to notify the company. But Sprint, which has only one call center in Mexico, has not closed any facilities yet.

By Wednesday, when the World Health Organization raised its pandemic alert to level 5, which is the second-highest level of alert that indicates a swine flu pandemic is imminent, Sprint started considering more drastic actions from its check list.

While it's still unclear exactly how severe or deadly the swine flu will be or even how devastating it will be the global economy, U.S. and International health officials are taking the threat very seriously. And as a result, so are many companies. But the level of preparedness varies greatly among companies. And experts say that it's important for companies to take action now rather than wait until a full pandemic.

Research firm Gartner has been advising its clients to prepare as quickly as they can for the worst case scenario. For companies like Sprint that already have plans in place, the firm is advising clients to call their vendors to make sure that they are also prepared to do business during the outbreak and to test any remote communications contingency plans already in place. For those without a formal plan, Ken McGee, a vice president and research fellow at Gartner, suggests they get one as soon as possible.

"As the World Health Organization moves from a phase 4 alert to a phase 5 alert, which goes beyond the level achieved by both the Avian and SARS outbreaks, the likelihood of a major pandemic is almost certain, " he said. "And it's very important for companies to have a pandemic contingency plan in place. That said, this is a time not for panic, but for straight talk and preparation."

Contingency plans
Sprint Nextel is not the only large company to have developed a flu pandemic contingency plan. Several large technology companies, including Microsoft, General Electric, IBM, and Dell already have plans in place.

At least initially many companies are focusing on keeping employees healthy by restricting travel and encouraging workers in affected areas to work from home. But as the threat level rises, so will their reactions to situation. For example, Sprint is now considering whether to sanitize call centers and offices in regions where the virus has been identified or whether it should eliminate face-to-face meetings with employees who are living in regions where the swine flu has already shown up.

"With the alert level rising, we are having a lot of conference calls to decide what to do," said Crystal Davis, a Sprint spokeswoman and a member of Sprint's Emergency Incident Management team.

Microsoft has also activated its incident management team, which responds to various types of diseases, natural disasters and other emergencies.

"We're following the guidance from the Mexican government as far as our offices and employees," said Microsoft spokesman Kevin Kutz. "We are strongly encouraging everyone to work from home. The Mexico City office is open, but we are asking folks only to go in if it is absolutely necessary."

Global conglomerate GE has already decided to restrict employees to essential travel only to Mexico and it has updated its existing contingency plans to deal with a potentially larger impact from the swine flu, according to a representative.

Following the bird flu and SARS diseases earlier this decade, IBM in 2006 started including pandemics as part of its disaster contingency planning. The company has done an assessment of how many employees can work at home and what skills they have in the case some employees get sick. Outside of Mexico, though, IBM has not put any measures in place in response to the swine flu.

Cisco Systems, which also has offices in Mexico City, says it has not closed its office there. So far, no Cisco employees have been affected by the swine flu, but the company has decided to implement a range of precautionary measures. For example, it has restricted nonessential travel to, from and within Mexico. And since many schools in Mexico City are closed, it's allowing employees to work from home.

While most companies say they are monitoring the situation and providing employees with information about how to minimize risk of infection and what symptoms to look for, not all of them said they were restricting travel or making other major plans to deal with the situation.

Japanese electronics giant Sony has operations in the Mexican cities of Laredo, Mexicali, and Tijuana. The company is not restricting employee travel, but is "closely monitoring the situation at all of our facilities," a Sony representative said.

PC maker Dell, based right outside Austin, is also not asking employees to change any travel plans or temporarily closing any offices right now. Company spokesman David Frink said Dell does have a pandemic flu plan in place.

And Verizon Communications, the nation's second largest phone company, said that it is "simply monitoring the information coming from global and national health organizations about cases and casualties but we continue to operate on a business as usual basis with no travel restrictions or constraints on activity of any kind. There's no need at this time to take further action," according to a company spokesman.

Thinking ahead
But Gartner's analysts say it is very important for companies to develop contingency plans in case an outbreak of swine flu forces them to close offices or take other operation-disrupting actions.

Nick Jones, another Gartner analyst, recommends in a blog he posted earlier this week that companies consider using wireless broadband in addition to cable or DSL service to enable remote working from a range of locations. He said that a remote office can be set up using wireless 3G technology. Some adapters come with built-in Wi-Fi, which provides another potential connection mode, if the person is near a Wi-Fi hotspot. Jones also suggests that companies set up these smaller home-based networks across several geographic areas and networks in case one access network becomes overloaded. And for people outside wireless broadband coverage there's always satellite, he said.

Companies should also look for ways to use mobile devices, such as sending a copy of the disaster or contingency plan to employee phones and maybe using video phone calls as a substitute for in-person meetings, he said.

And finally, he suggests that companies have everyone's mobile number handy to contact them in the case of an emergency.

As the threat level increases, Gartner analyst Ken McGee says that companies need to move quickly.

For companies that already have contingency plans in place, he says that they need to halt all other activities and direct all their resources to activating their plans. He suggests testing home networks of critical employees to make sure they are working. He also suggests talking with vendors to see their level of preparedness.

"This is not a snow day," he said. "Companies need to review their plans and find their weaknesses and gaps readiness. And then they need to fill them immediately."

For companies that do not have a plan in place already, McGee says they need to be aware of hotspots where the virus is already infecting people, and they should be preparing to set up home networks and possibly shut down their offices in those regions.

"If they haven't prepared for this up until this point, there isn't much they can do in terms of getting support from vendors or communications providers," he said. "They're just too late for that."

As for Sprint, Davis says the company has already planned how it can offload functions to other offices and call centers throughout the country depending on where the outbreak is occurring. She also said that the company is well-prepared for many of its employees to work remotely.

"We are a mobile wireless communications company," she said. "So a lot of our employees are already mobile and working remotely."

Reporting for this story was done by Marguerite Reardon, Erica Ogg, Martin LaMonica, Ina Fried, and Elinor Mills. The story was written by Reardon.

Marguerite Reardon has been a CNET News reporter since 2004, covering cell phone services, broadband, citywide Wi-Fi, the Net neutrality debate, as well as the ongoing consolidation of the phone companies. E-mail Maggie.
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Add a Comment (Log in or register) (23 Comments)
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by monkeyfun14 April 30, 2009 5:04 AM PDT
I love how the media sensationalizes this when 1000's died this year just of the normal flu..
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by Thomasbcat April 30, 2009 3:05 PM PDT
I think the media has read Stephen Kings "The Stand" a few too many times...
by n3td3v April 30, 2009 5:19 AM PDT
Scaremongering not helpful by media.
Reply to this comment
by SIGHUP April 30, 2009 5:49 AM PDT
1) give a strain of flu a scary name or name it after a type of animal (Starfish flu would be cool).
2) Make up a Flu warning level gauge and set it on high.
3) Get some pretend expert to say how deadly it is
3) Media picks up on the story
4) Announce the death toll every 10 minutes and what country it has spread to.
5) President gives you more funding.
6) Profits, or funding, for CDC, WHO, Drug companies, and of course the Media.

Why not do it again? it worked with the bird flu.
Reply to this comment
by Maggie Reardon April 30, 2009 6:00 AM PDT
The real problem for businesses with a flu pandemic is that a lot of their workforce in a particular area could be sick and out of work. And if they're sick, they aren't doing their job and business could be interrupted. And as the flu spreads through the world, public health officials may quarantine people in certain hotspots. Again this means that people will not be at work. And companies need to figure out how to keep business going while people are working from home.
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by BtmnHatesRbn April 30, 2009 6:45 AM PDT
Just eat tomatoes, garlic, onions, beef, and peppers with lots of lemon water and green tea.
Reply to this comment
by inachu1 April 30, 2009 1:47 PM PDT
Kimchi is the only naturakl cure for the avain flu virus SARS perhaps Kimchi can help in this case as well.
by BogusBasin April 30, 2009 7:07 AM PDT
I love bacon and ham. Mmmmm. Maybe we can catch some good sales!

Amen
Reply to this comment
by myles taylor April 30, 2009 7:38 AM PDT
This is way overblown. For starters, it's not really "swine" flu at all. Secondly:

"Despite the scale of the alert, the WHO stated on April 29 that the majority of people infected with the virus have made a full recovery without need of medical attention or antiviral drugs."
Reply to this comment
by Michichael April 30, 2009 8:16 AM PDT
I'm not one for conspiracy theories, but let's look at the facts. Almost every year we have a "pandemic" that when announced and sensationalized by the media, results in increased sales/stocks for media and pharmaceutical companies - people are staying home watching TV and buying medicine.

It happens EVERY. YEAR.

Bird Flu, West Nile Virus, Swine Flu, Mad Cow Disease, SARS, need I keep going? None of these were a "pandemic." Until we start seeing at least 10,000 people die in any one area, it's not even an epidemic. Until we see 100,000 or more infected or dying world wide, it's not a pandemic.

A couple thousand people across the planet DO NOT MATTER. PERIOD. Stop sensationalizing the value of human life - it's worthless anyway on the grand scale of things. Sure it'd suck if I got it but I don't give a crap about some starving refuge that gets it - there's a term for this sort of thing. Natural selection. Human's need to stop fighting nature and let it take it's course to cull the population.
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by myles taylor April 30, 2009 9:01 AM PDT
Seems like I remember reading about some similar theories advocated back in the late 30s and 40s in Germany......

I agree with you about the sensationalizing but you don't have be a heartless jerk about it.
by Michichael April 30, 2009 2:08 PM PDT
Oh no, a Nazi accusation. Typical. Just because I pointed out that these lives are irrelevant doesn't mean I advocate going out and killing them. Basic reading comprehension will take you far in life my friend.
by plamormick April 30, 2009 8:19 AM PDT
Much Ado About Nothing. It's not just for Shakespeare anymore...
Reply to this comment
by Len Bullard April 30, 2009 8:56 AM PDT
Level 5 is a Ready Set signal. It doesn't mean panic. It means prepare. Maggie's article is the right information right now. As an exec with staff sitting here in a county that has shut down all of the school systems last night, called the band buses back from their yearly band trips to Orlando, etc., I have to have this preparation information TODAY and this article is quite helpful.

Don't panic when Grodzilla smokes a freighter in Tokyo Bay. But when he waddles out on the shore and smokes the electrical grid, it's too late to buy candles.
Reply to this comment
by ralfthedog April 30, 2009 9:32 AM PDT
We have had contingency plans in place for quite some time. Our main offices are in a city that gets wiped out by tornadoes on a regular basis (I love living in Oklahoma). It only makes sense to have the ability to run your company with all workers working from home.

I know the pork industry is quite upset by the name. The pork industry needs us to buy their products. All those cute little very intelligent piglings need food and shelter until they are killed, diced up and made into tasty treats. The pork industry wants us to call swine flu by the virus name, "H1N1". That does have some level of precision however it lacks art and poetry. I have decided that we should rename swine flu, "The Evil Flaming Ham Sandwich of Death!" Please help out the pork industry and all the cute potentially starving homeless piglings and use the new name.
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by ralfthedog April 30, 2009 9:41 AM PDT
One other note, I am very much looking forward to the new Startrek movie coming out next week. If the theaters are closed due to the Evil Flaming Ham Sandwich of Death! I will be quite upset.
by pentest April 30, 2009 9:49 AM PDT
Maybe the pork industry should look to itself and stop moving to countries where they don't have to follow rules so they can make money.

If this does turn into a real pandemic, it maybe the first one created by corporate greed. Serves us right.
by Seaspray0 April 30, 2009 11:06 AM PDT
@ralfthedog. <applause>.
by pentest April 30, 2009 9:46 AM PDT
Yeah, it is overblown.But preparedness is not a bad thing. As long as it is intelligent and rational.

Americans are consumed with fear. I am not sure when we turned into a nation of cowards.

I wonder how many pills these fearful people have to take in the morning, just so they can face the big, bad world.
Reply to this comment
by shootfirst April 30, 2009 9:54 AM PDT
Only reason the news overdoes the stories on things like this is, that is what sells the news. If everything went just fine there would be no reason for the news except to advertise new products and services.

There should already be plans by all companies to deal with sickness. Restricting travel to a location doesn't help as people aren't going to stay at home all the time. All you do by restricting things like that is cause people to worry even more. People will call in sick even if they do not have the virus as they will think they do and the mind affects many things and some people are always looking for valid reasons to use up sick days that they have. Employees will get sick so I suggest not overdoing anything and just deal with it.

They haven't even really released the number of deaths compared to the infected and people who got better. If I get the swine flue and perish so be it, there are many ways I can die each day and I am not going to worry about another one that is named after pigs. They should call the flu GetKosher flu for all the good this is going to do.
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by April 30, 2009 2:03 PM PDT
doesn't anyone remember the mandatory swineflu vaccination program on the east coast in 1976?
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by Dharmendra_transform May 1, 2009 4:36 PM PDT
Colonial Medical Supplies just received new shipment of 3M N95 Masks. All of our distributors are already out of stock. Once current stock is sold any additional shipments will be delayed. Masks can be purchased at any one of our 3 retail locations or online at www.colonialmed.com
Reply to this comment
by thinkbam2 June 23, 2009 1:26 PM PDT
Check out this FREE webinar on pandemic planning for your business!

https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=149241&sessionid=1&key=00FAA3E1C1FC93706CFA03D2811E9A68&sourcepage=register
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