New Yahoo CEO Carol Bartz is tech veteran
Yahoo CEO Carol Bartz
(Credit: Autodesk)Former Autodesk Chief Executive Carol Bartz, 60, will be the new CEO at Yahoo. Here is more information on who she is and what she faces in her new role.
Education
Bachelor's degree in computer science at the University of Wisconsin at Madison
Resume
Executive chairman of the board, Autodesk
CEO, Autodesk, 1992-2006
VP of worldwide field operations, at Sun Microsystems, 1983-1992
Product Line and Sales Management positions at Digital Equipment and 3M
Director on boards of Cisco Systems, Intel, NetApp
Awards
President George W. Bush's Council of Advisers on Science and Technology
50 Most Powerful Women in Business, Fortune, 2005
World's 30 Most Respected CEOs, Barron's, 2005
50 Women to Watch, The Wall Street Journal, 2005
Rivals
Yahoo President Sue Decker and former Vodafone Chief Executive Arun Sarin
Key challenges
Capitalize on Yahoo's open strategy to gain more audience and market share
Find the best online ad strategy in a market dominated by Google in search and in a recession vulnerable display advertising sector
Decide what parts of the company to maintain and which to get rid of
Figure out whether to be a technology company or a media company and offer a clear message
Quotes
"You must fail. If you don't fail, you don't know the degrees of success... I think failure's a very important part of life." 1997
"I believe in telling people what I feel, and then I move on. I don't play poker because you could read everything I'm thinking. It's tough for me to be around people who aren't direct. It drives me crazy." 2005
Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor. 
