Intel and Adobe Systems on Monday announced that they're working to adapt Adobe's Flash media technology, widespread on PCs, to work in TV-focused devices.
The two companies will work on fine-tuning the Flash Player and Flash Lite for Intel's Media Processor CE 3100. The goal is for Intel to ship the first CE 3100 chip with Flash Lite support before the middle of this year.
A Flash-CE 3100 combo would give consumers a better viewing experience of Web-based and other videos via digital TVs, Blu-ray Disc players, cable set-top boxes, and audiovisual devices, the companies said.
"Our effort with Adobe is poised to accelerate a rich yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash-based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV," William O. Leszinske Jr., general manager of Intel's Digital Home Group, said in a statement.
Intel says the Media Processor CE 3100 is the first to come in a lineup of system-on-chip offerings for consumer electronics. The CE 3100, earlier known by the code name Canmore, also factors into software work that Yahoo is doing for Internet-enabled TVs with its Yahoo Widget Engine.