Circuit City considers shutting some stores
In order to avoid filing for bankruptcy, Circuit City is weighing its options.
According to a report in The Wall Street Journal, the troubled electronics retailer is considering a plan to close some stores and cut thousands of jobs. The Journal cites "people familiar with the matter" who say Circuit City has also hired a bankruptcy firm, as well as a consulting firm and an investment bank to negotiate emergency financing.
Instead of filing for bankruptcy, one outlined plan calls for closing 150 stores, which would free up $350 million from inventory that could be used to pay off some of the company's debt.
The retailer said that for the record it is considering several options, but won't be discussing its plans publicly.
Circuit City is the U.S.' second largest electronics retailer behind Best Buy, and has 714 stores in the U.S., and 772 in Canada.
Things have gone from bad to worse for the retailer after posting huge losses earlier this year, followed by a buyout bid from Blockbuster, which failed, and Chief Executive Philip Schoonover's departure in September.
News that the company is considering filing for bankruptcy protection comes just before the all-important late-year holiday sales rush, which is unfortunate timing. Besides a dismal economy, and having to compete with Best Buy and Wal-Mart Stores on Black Friday prices, the company also must now deal with declining consumer confidence in a chain that may not make it to next year.
Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica. 






Circuit City could safely close that store without any negative impact to their bottom line. The store doesn't do well anyway because it is literally about 50 feet from a much bigger Best Buy store which gets way more traffic through the doors than the Circuit City store does.
I used to prefer Circuit City over Best Buy because the atmosphere in their stores was a bit more refined, but in the last few years CC has become more like BB with its circus-like atmosphere.
At the same time I would take a major overhaul of their inventory. There are all sorts of products in their stores that I don't see as being worth carrying. Maybe they got a good price for them, but that doesn't matter if you can't sell them. For example, if I were running CC or BB for that matter I would have a plan to phase out most of their DVD sales. After the cost of labor in stocking the shelves and any credit merchant fees there is virtually no money to be made in selling DVDs. By and large selling DVDs is little more than a loss leader for the other merchandise at best. Even that I question. I would still sell Blu-ray insofar as digital downloads won't compete for a while, but digital rentals and downloads are already eroding DVD sales. By eliminating most of the DVD section they could start carrying other more profitable products.
Their computer department at CC appears to be utterly clueless. There are no netbooks, gaming computers, or higher end (ie. profitable)models at all. Going into a CC computer department is often a ghost town, which for selling computers is a bad thing. More so than anything else in the store any inventory loses value quickly. Without some type of service plan attached to the sale a lot of their computers are negative profit after overhead is taken into consideration. One area CC should consider is selling Macs. They don't have great margin, but they typically move quite a bit faster off the shelf then competing computers. I recall once asking a salesperson whether they had any Penryn based notebooks and the guy didn't even know what Penryn was! CC really needs to bring back some type of merit pay (ie. commission system) so that employees give a damn of whether what they sell stays sold and furthermore the customer is happy. Good sales associates get return business and bad sales associates get spurned by customers. Between poor selection and poor salespeople, CC should possibly consider getting out of selling computers if they can't figure out how to sell what people want.
After 90 days I would evaluate what stores to keep open and what to close. While some stores could make dramatic changes some stores are simply too close to other CC stores or are so far gone that it isn't worth the trouble to turn around the store.
Between revamping the inventory and consolidating some of their stores CC could turn around the company, but somehow I think that they will be more conservative and ultimately more stores will close.
It actually sits BEHIND an HH Gregg store. How's that for bone-headedness.
When they DO finally crash and burn, I'll applaud their demise. Until then, I'm heading to Best Buy.
Now that's a helpful place to shop.....
The history of treating employees like crap is why I now take my business to whoever offers me the best overall deal.
- by teddygoat October 23, 2008 2:48 PM PDT
- Having experienced the "closeout" sale at CompUSA I for one have no expectations of finding good prices at any CC closing sale. With the CompUSA closing it seemed like in many cases their prices were higher than other stores like BB, Office Depot, Office Max and others. It seems that the retailer sells their inventory to a company at some discount and then the liquidation company tries to make the most money possible out of the situation.
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