When Jeff Zwerner joined Palm recently, he was in familiar company.
The man hired as senior vice president of brand design at Palm is, like three other top executives and a board member of the company, a former employee of Apple. Zwerner has been selected by Palm to shape the company's brand, with responsibility for public relations, marketing, advertising, events, and design.
Zwerner comes to Palm most recently from Factor Design in San Francisco, where, as principal, he consulted on strategic design for companies as varied as Hewlett-Packard, Coca-Cola, Gap, Disney, General Electric, and Apple. But before that, he spent two different stints in Cupertino, … Read more