Despite the surge in Android phones, iPhone owners are still by far the ones most loyal to their devices, according to a study out this week by mobile analytics provider Zokem.
Based on results from Zokem's U.S. Mobile Life panel in 2010, the iPhone took home a loyalty score of 73, far surpassing the score of 40 given to its closest competitor Android.
Gauging the loyalty that smartphone owners have for their current devices, the score looks at whether people will stick with the same brand for their next purchase as well as other factors. Even among non-iPhone … Read more