Sometimes ingenuity doesn't quite lead you to a comfortable place.
The enterprising folks at WPMI TV in Mobile, Ala., decided that they should reach out on a real-time basis to their viewers. They erected a billboard, adorned it with an image of three of its most photogenic anchors, and added a live Twitter feed.
The whole thing ran very smoothly, until a passing human took this photograph and sent it in to The Palmetto Scoop.
Perhaps one's first reaction would be that this image might have enjoyed a little concoction.