williams

If Starfleet Academy has a Marketing 101 class, these commercials must surely be on the syllabus.

Twice in recent days, Earth's ad agencies have dispatched officers of the "Star Trek" franchise on missions not to seek out new worlds, but to sell new products.

First came a video clip from PC maker Acer using clips from the imminent "Star Trek Into Darkness," docking soon in a movie theater near you, to pump up the excitement for its new flagship Aspire R7.

Then Audi flew into view with a two-minute Spock vs. Spock spiel for its … Read more

NEW YORK -- Twitter and Medium co-founder Evan Williams loved reading magazines growing up in rural Nebraska in the pre-Internet days. It was a way to experience the world outside of Clarks, Nebraska, population 369.

"I wanted to get out of there and see the bigger world. [Clarks] is not a bad place to be, but I yearned to see the rest of the world," Williams said in conversation with Wired senior writer Steven Levy at the Wired Business Conference here.

Since leaving Nebraska for the West Coast, the 41-year-old serial entrepreneur has become one the Internet's … Read more

Getting the straight word about the next "Star Wars" movie might be tougher than trying to escape out of a Sarlacc pit, but director J.J. Abrams has let loose a juicy tidbit about who may compose the score -- John Williams.

The impromptu revelation occurred during a "Star Trek: Into Darkness" press conference in Berlin on Monday, as Abrams fielded a question about the possibility of composer Michael Giacchino -- who has worked extensively with Abrams on previous ventures -- taking on "Star Wars." After speaking a few sentences about Giacchino's brilliance, Abrams threw everyone a curve ball and name-dropped Williams. … Read more

Senior Obama administration officials have secretly authorized the interception of communications carried on portions of networks operated by AT&T and other Internet service providers, a practice that might otherwise be illegal under federal wiretapping laws.

The secret legal authorization from the Justice Department originally applied to a cybersecurity pilot project in which the military monitored defense contractors' Internet links. Since then, however, the program has been expanded by President Obama to cover all critical infrastructure sectors including energy, healthcare, and finance starting June 12.

"The Justice Department is helping private companies evade federal wiretap laws," said … Read more

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Oakley and golf champ Bubba Watson have teamed to build the world's first hovercraft golf cart. A physicist invents a way to write e-mail using a guitar, and a "Star Trek" phaser rifle from the original series sells for a staggering sum. … Read more

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On this week's Crave, we take a first look a gadget that truly blows, an optical game controller that looks like a kazoo. Canadian astronaut Chris Hadfield gives us some more cooking tips from space. And Hotello is a hotel room in a box. Sounds uncomfortable, no? All that and more on this week's episode. … Read more

In a few short months, Intel will have a new CEO. Who that person will be remains a mystery, but he (or she) is sure to have a big role in shaping the future of the company and the broader technology industry.

Since Intel sure isn't talking (a spokesman simply said the search is ongoing and thorough and that Intel hopes to have a replacement by the time CEO Paul Otellini retires in May), CNET decided to list a few candidates whose names are mentioned on Wall Street and around the Intel water cooler. Keep in mind that our … Read more

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A German inventor has built a DIY jetpack, so we hop onboard. Also, we get a first look at "Star Wars" pinball for iOS and Android, and "Star Trek" fans win a major space battle when they vote to name a Pluto moon "Vulcan." All that and more on this week's episode of Crave. … Read more

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This week on Crave, William Shatner has some choice words for J.J. Abrams, and we toss one back in the greatest drinking game ever invented. Cheers! Plus, we dodge a bullet the size of a football field as an asteroid nearly collides with Earth. Phew. … Read more