You will, by now, be familiar with those wild and needy people who line up outside Apple stores days and weeks before the company releases a new emotional security blanket.
I fear that the enthusiasm of these previous actors may ultimately be mere hopscotch when compared to the actions of Rob Shoesmith.
TechCrunch tells me that Shoesmith intends any day now to pitch a tent outside the Covent Garden Apple store in London.
On hearing this, you might be muttering: "But there's no release date for the iPhone 5." You might be even be wondering if there will be an iPhone 5.
This, however, doesn't deter Shoesmith. For he is not merely a lonely boy looking for a little attention. No, he claims to be a marketer and therefore is looking for a lot of attention.
What marketers do is set up Web sites--here's Shoesmith's iPhone5experiment.com. They also create Twitter pages--here's Shoesmith81. Then they wait for the swag. Um, I mean the engagement.
Shoesmith's idea is that he will use the launch of iPhone 5 to launch himself and his power to get companies to give him things. So, claiming that he will be entirely cash-free as he bunks down in one of London's prettier areas, he is asking companies to send him stuff to keep him alive and offer him sponsorships.… Read more