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Warner Bros. tests emerging tech in new facility
Warner Bros. Entertainment Group is tired of guessing about how the studio's content will appear on the Web or handheld devices.
That's why the company has built a new media center designed to test how consumers respond to Web sites, consumer electronics, and video-on-demand services that feature the studio's movies and TV shows.
The company behind such films and TV shows as I am Legend, Michael Clayton, and ER, has outfitted the media center with Xboxes, PSPs, iPods, Macbooks, varying brands of PCs, DirectTV, and a plethora of cable subscription services.
The company will bring in everyday … Read more
