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vivitar

Sakar acquires Vivitar brand and IP

Sakar International announced on Monday that it has snapped up the Vivitar brand name and intellectual property from Syntax-Brillian in a move to expand its camera line into the midrange digital-camera market and gain greater visibility.

Sakar, a consumer electronics maker, plans to use the 70-year-old Vivitar brand on digital cameras priced in the midprice range of $70 to $300, stretching its current lineup from the low-range market of $20 to $100.

"Linking ourselves to Vivitar will strengthen our presence on the retail shelf while also enabling retailers to buy more product from a single source," Ralph Sasson, … Read more

Maker of Olevia LCD TVs files for bankruptcy

Syntax-Brillian, one of several smaller LCD TV makers to use club store sales to do an end-run around the category's traditional leaders, has filed for bankruptcy.

The Tempe, Ariz.-based Olevia television and Vivitar digital camera maker, filed for protection from creditors in a Delaware court following a year of missed sales targets, leadership changes, and accounting problems, according to Reuters.

The company's stock has dropped more than 90 percent in the last year, and its efforts to refinance and raise additional financing were unsuccessful. With just eight employees left at headquarters, it has ceased operations.

A new … Read more