"I want my MTV" was the channel's slogan of choice in the 1980s. Today's iteration would be more akin to "My iPad wants my MTV."
Viacom is rolling out the first of a line of apps to address that new millennium plea. But in keeping with what has become the industry standard when delivering televised content to mobile devices, the majority of show are limited to people who already pay for TV.
Thursday, Viacom is launching a new app for MTV and MTV2 on iPhone and iPad, and plans to roll out similar ones … Read more