Twitter reportedly bags huge payday with 'milestone' ad deal
Twitter's been hammering home its value as an advertising medium, and Madison Avenue is apparently nodding in agreement. The company has reportedly nailed a multiyear deal with Publicis' Starcom MediaVest Group that's worth hundreds of millions of dollars, according to the Financial Times.
It's a big deal -- a really big deal, which the FT describes as a "milestone" -- and one which undergirds the argument the social media giant has been making to advertisers still sitting on the fence about whether to sign on the line which is dotted. According to the report, which … Read more