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Report: YouTube may usher in Hollywood stars
YouTube reportedly wants the William Morris Agency to make it a star.
The video-sharing site is reportedly close to clinching a deal with the William Morris Agency, in which the talent agency's clients would create videos for YouTube, according to a report Thursday in The New York Times.
The deal apparently would give William Morris Agency clients an ownership stake in videos they create for YouTube, and, in return, YouTube would receive professionally produced videos, according to the Times report.
For YouTube and its owner Google, the question is whether such efforts will eventually generate advertising revenue.
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