Apple co-founder Steve Jobs was once asked what market research went into the creation of the iPad.
"None," Jobs replied, in one of his most celebrated quotes. "It's not the consumers' job to know what they want."
I was reminded of that when I read usability guru Jakob Nielsen's recent criticism of Windows 8. Having studied "12 experienced PC users" fiddling with the new operating system on both PCs and Microsoft's new Surface tablet, Nielsen found the usability "disappointing."
There is a litany of concerns, but the biggest seems … Read more