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Why Amazon's Kindle Fire is like a razor
commentary While the Kindle Fire's dramatically low price may seem revolutionary, Amazon is actually taking its cues from a well-worn playbook.
Industry analysts, blogs, and even our own site cooed at the $199 price point of Amazon's freshly unveiled tablet. The company is using price as the hook, even if it loses money on each unit.
But before you sing Amazon's praises for breaking new ground, you should realize that undercutting the competition to drive adoption is far from a new strategy. In reality, Amazon and the Kindle Fire is only the latest example of a company … Read more
