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Groups call for new checks on behavioral ad data
Privacy advocates released a series of guidelines Tuesday for legislators considering regulations on behavioral advertising, calling for greater transparency and giving Web surfers more control over how the data is used.
Ten groups, including the Center for Digital Democracy and the Electronic Frontier Foundation, are pushing the debate ahead of the return of Congress in September, when certain members have hinted they'd be receptive to ideas for legislation. At issue is the use of behavioral advertising techniques by large Internet companies and services that track a user's online activity across a number of different Web sites, and serve … Read more
