tumblr

Could Tumblr turn into Yahoo's MySpace?

Marissa Mayer wants to attract a younger, hipper audience for Yahoo. Its audience of 700 million is aging, and the 18-year-old brand that defined the first era of the Web doesn't have a compelling entry point to attract the coveted 18- to 34-year-old demographic.

Speaking at the J.P. Morgan Global Technology conference this week, Yahoo CFO Ken Goldman said, "We're working hard to get some of the younger folks," and that Yahoo needs content that's more relevant the 18- to 34-year-old bracket.

Yahoo's board of directors is meeting this weekend to consider resolving … Read more

Yahoo to consider $1.1B price tag for Tumblr this Sunday -- report

Yahoo's board of directors is meeting this weekend to consider buying Tumblr for $1.1 billion in cash, AllThingsD reported Friday.

Unnamed sources told ATD that the deal is entirely in cash, which means Yahoo isn't offering up any stock options for the hip blogging site. The sources also said Yahoo CEO Marissa Mayer -- who has been trying to turn the large, struggling company around -- thinks buying Tumblr is key to her vision of a new Yahoo.

Yahoo sent out an invitation to the press Friday for a product event in New York taking place on … Read more

Yahoo schedules NYC product event for Monday

Yahoo Chief Marissa Mayer will speak at a mystery product event in New York on Monday, May 20.

The event was first reported by CNBC, but Yahoo later confirmed that it has invited members of the media to an early evening press conference.

The Monday gathering is scheduled for 5 p.m. ET, and the invite reads, "Join us as we share something special." A Yahoo spokesperson said the company would also livestream the announcement, but declined to share additional information on the subject of the event.

Yahoo could use the hastily scheduled affair to announce some type … Read more

Xbox rumors ramp up before unveiling

CNET Update needs to make better lunch choices:

In this episode of Update:

- Get ready for the unveiling of the next Xbox, and join CNET's live coverage of the Microsoft announcement on Tuesday. Among the latest Xbox news is the rumor that Microsoft will no longer use Xbox Points.

- See if Yahoo can get its groove back with tweets in its news feed, and the possible purchase of the blogging site Tumblr.

- Be among the first to stream your PC game in the bathroom by preordering the Nvidia Shield.

- Make a difference with how you … Read more

Report: Facebook and Microsoft flirting with Tumblr too

Yahoo isn't the only tech titan with eyes for blogging sensation Tumblr. The 6-year-old startup that powers nearly 108 million blogs has piqued the curiosity of both Facebook and Microsoft who seem ready to duke it out over the object of their affection, according to a new report.

The Thursday night rumor mill had Yahoo ready to commit to a Tumblr partnership, investment, or possibly even a $1 billion purchase. Now Forbes is reporting Tumblr has entertained equally serious gestures from Facebook and Microsoft.

Yahoo has a lock on negotiations, according to Forbes, which means Tumblr can't field … Read more

Yahoo, Tumblr tie-up in the works?

While her former employer dominated most of the tech headlines this week at Google I/O, Yahoo CEO Marissa Mayer is working on news of her own. Perhaps.

Late Thursday, a flurry of rumors surfaced about a possible tie-up between Yahoo and Tumblr. AllThingsD started the ball rolling and AdWeek independently confirmed with "multiple sources" that the talks are indeed beaucoup serious with a possible price tag as high as $1 billion.

The rationale: Mayer is keen to attract a younger, hipper demographic for Yahoo. The timing might be right. According to AdWeek, Tumblr "has been looking … Read more

Google: Check out our new Glassware like Tumblr

Google Glass just got a lot more interesting.

Google on Thursday unveiled several new apps -- or "Glassware," as it calls them -- for its wearable computing device. The apps include Facebook, Twitter, Tumblr, Evernote, CNN, and Elle and join the apps already available from The New York Times and Path. The new apps are currently available to Glass owners.

While the apps have limited functionality compared with their mobile and Web versions, many companies noted the first release is only the start of what their Glass apps will soon offer.

"We believe that wearables are the … Read more

The 404 1,268: Where we buy beats behind bars (podcast)

Leaked from today's 404 episode:

- The future of television lies in the greasy, gaming hands of the "lost boy generation."

- "Pinterest stress" is a real problem for moms who worry they're not crafty or creative enough.

- The source of Pinterest stress is probably sites like Lunchbox Awesome, a year-long project from an overachieving mom.

- The digital music business in America's prisons.

- NSA's secret Google tricks revealed in declassified guidebook.… Read more

The 404 1,267: Where we fang with briends (podcast)

Leaked from today's 404 episode:

- The Worst Room makes everyone in New York feel terrible.

- San Francisco hotels pricey? Van on Airbnb is only $92 a night.

- A bold new font lets dyslexia sufferers read.

- Bang With Friends goes mobile, because some people want to get it on the run.

- A Wi-Fi enabled Microsoft ad printed in Forbes magazine offers free Internet to readers.… Read more

Tumblr CEO says average cost of ad campaign tops six figures

NEW YORK -- Companies are spending, on average, "north of six figures" on advertising campaigns on Tumblr, the CEO of the blogging platform said Wednesday.

David Karp, speaking at the TechCrunch Disrupt conference in New York, noted that advertising remains Tumblr's biggest challenge, but it's seeing good traction with its efforts.

"Budgets are starting to ratchet up," Karp said. He noted that "some of the best advertisers in the world" are turning to Tumblr.

Tumblr sits alongside the Internet elites in terms of audience, but the 6-year-old blogging medium has lagged far … Read more