When former Apple evangelist Guy Kawasaki launched Truemors two months ago, the site was not well-received. The quality of the user-generated content on the site was low. The U.K. tech site The Inquirer called it the "worst Web site ever discovered."
But it's been a while, and the site has improved. Although Kawasaki is using the site as an example of what can be done on the Web when your personal brand is high and Web developers are cheap -- he says, "You can do a stupid thing for $12,000. Life is good!" … Read more