A representative for eco-blog TreeHugger has confirmed that the site has been acquired by Discovery Communications, parent company of the Discovery Channel, The Science Channel, Animal Planet, and several other properties. A report of the deal initially surfaced in the New York Post today.
A press release from Discovery and TreeHugger confirmed that the blog will be part of the upcoming Planet Green network, but financial terms of the deal were not disclosed. The New York Post had suggested a $10 million price tag.
"TreeHugger.com is a strategic complement to our digital media portfolio, aligning perfectly with Discovery?… Read more