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TreeHugger acquisition confirmed

A representative for eco-blog TreeHugger has confirmed that the site has been acquired by Discovery Communications, parent company of the Discovery Channel, The Science Channel, Animal Planet, and several other properties. A report of the deal initially surfaced in the New York Post today.

A press release from Discovery and TreeHugger confirmed that the blog will be part of the upcoming Planet Green network, but financial terms of the deal were not disclosed. The New York Post had suggested a $10 million price tag.

"TreeHugger.com is a strategic complement to our digital media portfolio, aligning perfectly with Discovery?… Read more

Report: Discovery may have bought TreeHugger

The New York Post is reporting that green-centric uberblog TreeHugger may have been purchased by Discovery Communications as a companion blog to its forthcoming new cable network, Planet Green. The new channel is slated for a launch in the first quarter of next year, and has already built up some buzz for its series Eco-Town, created in collaboration with actor and Prius poster boy Leonardo DiCaprio; an already-trendy eco-blog would indeed be a desirable companion for the company.

According to the Post's Peter Lauria, the price tag for TreeHugger was somewhere around $10 million.

The New York-based TreeHugger, which … Read more