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TiVo pays $20M for TV ad effectiveness company TRA

TiVo is attempting to expand its knowledge of its customers with the purchase of a television advertising-effectiveness firm.

The DVR maker announced today that it has agreed to acquire TRA, a company that has developed a database to link the ads people watch in the home to what they actually buy. According to TiVo, TRA currently works with 45 brands and 27 television networks to track advertising effectiveness. TRA's service is matching customer transactions to ads in 1.5 million homes.

"With this new level of unique audience insights and analytics, TiVo will be able to provide insights … Read more

Virtual shooting gallery on wheels

If your fair-weather friends are getting bored with your in-home theater, bowling alley, and bevy of indentured pedicurists, you may want to step up to a VirTra Systems' mobile live-fire training simulation trailer.

The trailer is based on the Houston company's IVR (immersive virtual training) simulation technology and offers a three-lane marksmanship simulator and "full-featured judgmental-use-of-force scenario" with both laser-based and live-fire training, including full auto in anything up to .50 caliber. Depending on your preferred quarry, it's available in either a police or military version.

"We remain committed to offering the training community innovative, … Read more