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New Topsy tool can spot Twitter trends before they blow up

With more than 400 million daily tweets to draw data from, the trending topics that Twitter constantly identifies are one of the best ways for everyone from marketers to news organizers to determine in real time what people are talking about the most.

Those that are able to most quickly make decisions -- buying promoted tweets, or covering a news story, for example -- based on those topics can see a distinct advantage over their slower competitors. But even the fastest have had few tools designed to help them spot trending terms in advance. Until now.

Today, Topsy, a San … Read more

Topsy tailors tool to tease out Twitter trends to a 'T'

Topsy, a real-time search engine that draws on Twitter's huge stream of information, today launched a new tool for businesses.

Aimed at marketers and journalists, Topsy Pro Analytics is a beefed-up version of Topsy's free service, which lets you search for Twitter's most popular tweets.

While other developers are slamming Twitter for its recent API shakedown, Topsy and Twitter have never been tighter. Topsy's analytics tools lets companies use tweets to identify trends or gauge how consumers feel about products and brands.

One of the companies to get a thumbs-up in Twitter's announcement last week … Read more

Twitter Political Index measures 'feelings' about Obama, Romney

Twitter is getting into the candidate sentiment business, parsing the content of 2 million tweets a week to capture what the company calls the "nuances of public opinion" about the presidential hopefuls.

The newly launched Twitter Political Index offers a daily tally of Twitter users' "feelings" about President Obama and his presumptive Republican opponent, Mitt Romney, the company says.

"Each day, the Index evaluates and weighs the sentiment of Tweets mentioning Obama or Romney relative to the more than 400 million Tweets sent on all other topics. For example, a score of 73 for a … Read more