top-level domain

Google might open up certain top-level domains to the public

Google appears eager to let other organizations use certain top-level domains that it wants to acquire and manage.

Last June, the Internet Corporation for Assigned Named and Numbers (ICANN) revealed which companies and organizations had applied for their own generic top-level domains (gTLDs). The effort is part of a move to foster competition on the Internet by allowing companies to use a greater variety of TLDs beyond just .com.

Google applied for 101 of the 1,900 available gTLDs, looking to score such obvious ones as .google, .chrome, .gmail, .goog, and .youtube. But along with those gTLDs were ones that … Read more

The strangest new top-level domain applications

Earlier today in London, ICANN released a list of thousands of applications for new generic top-level domains. The applications include plenty of brand protection moves like .google and .bentley, as well as some more generic speculation plays like .beer or the very popular .app, which received several applications.

There was also plenty of weirdness buried in the list of suffixes, applicants, and primary contacts.

For example, it looks as though Google might be interested in giving the Cheezburger network a run for its money with oddball applications for domains .lol, .wow, and .fun.… Read more

Guess who wants new military top-level domains? Not the military...

Among the thousands of applications for new generic top-level domains that ICANN released today are three to run new .army, .navy and .airforce domains. The applicant isn't the U.S. Department of Defense -- or any other government entity for that matter -- it's those masters of cheap, spammy content, Demand Media.

The military suffixes are three of 26 applications that list United TLD Holdco Ltd. as the applicant -- United TLD is a Cayman Islands-based subsidiary of Demand Media, which runs eHow.com and other sites. The company was part of the inspiration behind tweaks to Google's search algorithm last year that resulted in giving less weight to so-called "content farms" -- like Demand Media.… Read more

Will we get a .lol or .google? ICANN's answer due June 13

The Internet Corporation for Assigned Named and Numbers will hold a press conference next week to unveil the generic top-level domains that companies and organizations have applied for.

According to ICANN's announcement today, the agency received over 1,900 applications before it closed registration on May 30. Major companies and organization, as well as startups and even geographical regions, applied for their own top-level domains, the organization said.

With the advent of GTLDs, Web users can expect to many more Web addresses to crop up beyond the common .com and .org. Last week, Google evangelist Vint Cerf said that … Read more

Google wants .lol and a few other new top-level domains

It's now too late to apply to ICANN to create new generic top-level domains (think .com, .net, .org, .gov, .xxx, etc.), but Google evangelist Vint Cerf says the company turned in a bunch of applications, including at least one with some great humor potential.

In a post on Google's blog, Cerf writes that Google applied to create and administer new top-level domains in at least four categories:… Read more

Startup proposes a safer Internet locale via a '.secure' domain

A security startup called Artemis Internet has proposed a new ".secure" top-level domain that would require Web sites using the domain to maintain stringent security practices.

The goal is to offer a place on the Web where sites have higher security standards and Web surfers can have more faith that their data and communications will stay out of the hands of malicious hackers and criminals.

"Right now software and security engineers are really bad at building good user experiences," Artemis founder Alex Stamos said in an interview today. "It's time for us to take … Read more

ICANN attracts 100 would-be Net domain operators

ICANN, the Internet overseer that's begun a process to expand Net domains dramatically beyond the likes of .com and .edu, said today 100 organizations have registered to get involved.

The expansion concerns generic top-level domains, or GTLDs. ICANN (the Internet Corporation for Assigned Names and Numbers) spent years putting the new program together so the Internet could use Web and e-mail addresses ending in .paris, .canon, .hotel, and .eco.

As of Monday, 100 registrants successfully joined the program, but ICANN didn't say who they are or what GTLDs they're seeking to establish. Organizations have until March 29 … Read more

Advertising groups lambaste Net address expansion

Advertisers and the Internet's overseers seem unable to reconcile a profound disagreement about the future of Internet addresses.

Three prominent groups representing advertisers--the Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and the American Association of Advertising Agencies (4A)--have come down hard on a program to dramatically expand the number of Internet addresses beyond .com and .net to a new class that could include everything from .berlin and .movie to .plumber and .pepsi. The International Corporation for Names and Numbers (ICANN), which oversees Net addresses globally, approved in June the program to expand these so-called generic top-level domains (GTLDs) starting in 2012.

The three groups urged ICANN to reconsider the domain-name expansion program. The strongest terms came from the ANA, which outlined its concerns in an August 4 letter to ICANN that threatens broader and "far more expensive" action than just strongly worded correspondence.

"Should ICANN refuse to reconsider and adopt a program that takes into account the ANA's concerns expressed in this letter, ICANN and the program present the ANA and its members no choice but to do whatever is necessary to prevent implementation of the program and raise the issues in appropriate forums that can consider the wisdom, propriety, and legality of the program," ANA said in its letter. … Read more

New Net addresses mean new trademark issues

Forget being limited to .com, .net, and .org.

The Internet's overseers today approved a plan to dramatically expand the number "generic top-level domains," or GTLDs, as soon as the end of 2012. There are only 22 such GTLDs today--others include .edu, .mil, and .biz--but the expansion could add dozens or potentially even hundreds more.

Among other implications, that means new opportunities and new complications for trademark holders.

"It opens up [what's] the right of the dot," said Rod Beckstrom, chief executive of the Internet Corporation for Assigned Names and Numbers, or ICANN, speaking at … Read more

ICANN approves expansion of top-level domains

The Internet's primary governing body today approved the expansion of new top-level domains--one of the most dramatic changes in the Internet's history.

During a special meeting in Singapore, the Internet Corporation for Assigned Names and Numbers (ICANN) voted to dramatically increase the number of domain endings from the current 22, which includes the well-established .com, .net, and .org. The move will allow domains to end in almost any word, allowing companies to turn their brands into Internet extensions.

"ICANN has opened the Internet's naming system to unleash the global human imagination," Rod Beckstrom, president … Read more