TUSCON, Ariz.-- Here's the takeaway from a panel called, "Shopping Outside the Box: The Intersection of Data and Dollars," that took place at the Techonomy conference: For all retailers -- that means brick-and-mortar giants -- it's all about the data.
"Data is the weapon," said Dan Schulman, the Group President of Enterprise Growth at American Express.
And, increasingly, that data is coming from mobile devices. The challenges facing brick-and-mortar stores are only growing as online shopping moves from the desktop to smartphones. People look up prices online while they're inside a store. … Read more