Alloy Media, a company that provides youth-focused online content, announced Wednesday that it has acquired Takkle.com, an online resource and college recruitment site for high school sports. According to the company, Takkle will join the Teen.com Network, which includes a number of youth-focused sites. Takkle provides tools for high school athletes to create player and team profiles, as well as share videos and photos from games. It claims to draw a monthly audience of "1 million athletes, both male and female." The terms of the deal were not disclosed.
Here's one that's good for back-to-school season. The Web has made it possible for media niches that normally would get squeezed out of newspaper margins or TV time slots to find a way to be heard, and high school sports are no exception. We've already seen Takkle (earlier coverage here) fall into this sector, and now media giant Hearst-Argyle Television has launched a competitor--High School Playbook, which aims to go for a cross-platform strategy of TV, Internet, and mobile content. Sponsored by Canon, the site has launched in beta for a select number of sports-obsessed metro … Read more
You know, the sports world has made a much smoother transition to the digital age than I'd thought it would. Maybe it was the stereotype lingering in my brain of jocks and wannabe jocks having a disdain for anything nerdy, but I would've thought that sports Web sites and social networks would be slow to get off the ground. Man, was I wrong--just look at fantasy sports, as well as some growing social networks like Takkle. Here's another AlwaysOn attendee, PicksPal, which is a community for people who follow sports so closely that they think they can … Read more