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AOL packs its bags for Manhattan, with emphasis on ads
Looks like the "A" in AOL actually stands for "Advertising." The once-mighty online media company has announced a shakeup that will place ad revenue squarely in its corporate crosshairs, grouping its advertising properties--Advertising.com, as well as the recent acquisitions of Tacoda, Adtech, Third Screen Media and Lightningcast--into a new entity that it calls "Platform A."
Former Tacoda CEO Curtis Viebranz has been appointed executive vice president and president of Platform A, and a statement from AOL asserts that this is "the final stage in AOL's transition from an access business … Read more
