Where safety features are concerned, usually bicycles adopt ideas from cars. But SweetskinZ wants to do it the other way around.
The company got some ink last year with reflective bike tires that looked more like art projects than safety measures. Now it's applying this patented "SkinZ" technology to car tires, especially for ATVs in no-man's land.
Not only will these wheels increase visibility, but they'll definitely make a fashion statement as well. After all, how many tires have you seen on the road that look like snakeskin? Outside California, anyway.